Global Product Marketing Manager

    • San Jose, CA

RESPONSIBILITIES:
Kforce's world class biotechnology company in San Jose, California (CA) is seeking a Global Product Marketing Manager to join their group. The position will be responsible for managing a family of products across the product lifecycle to maximize sales revenues, grow market share, and increase profit margins. Responsibilities:

  • Be the source for domain information and serve as the proxy for the global customer base for members of the product development team
  • Act as a bridge between product development, commercial sales teams and operations
  • Conduct market research, attend conferences, and meet with customers directly to understand any product issues and customer preferences
  • Mapping customer requirements to potential new features and functions of products and for communicating those requirements in Market Requirement; Establish pricing and manage product margins
  • Define the relevant target market segments, drivers and moderators for product adoption in those segments and possess a solid understanding of the buying process utilized by each segment across geographies
  • Keep evaluating the market for signals that may become drivers of future product or service opportunities
  • Work with product development teams to set priorities for product enhancements to maintain competitiveness and address issues
  • Develop product positioning and a go-to-market strategy which includes providing input for the development of communications materials for commercial activities such as brochures and sales presentations and demonstration scripts and with technical accuracy of all customer facing materials
  • Manage and support commercial activities of direct and indirect sales teams including developing and delivering product training and responding promptly to queries about products
  • Represent products in numerous commercial settings including seminars, trade shows and events and in direct customer communications


REQUIREMENTS:
  • An advanced degree in a Scientific discipline or a Master's degree in Business Administration is a plus
  • Minimum of 7 years of experience in marketing/commercial environment for a related medical device company
  • Must have solid oral and written communications skills and have experience in competitive analysis
  • Must possess knowledge of the core marketing responsibilities and business processes along with well-developed time management skills (prioritizes among multiple projects)
  • A firm understanding of customers' use of flow cytometers and familiarity with a wide range of scientific applications is a big plus
  • Laboratory experience in the relevant field using flow cytometry is a big plus
  • Applicants must be fully authorized to work in the U.S. without sponsorship
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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