Kforce

E-Commerce Marketing Manager

3+ months agoIndian Land, SC

Responsibilities

Kforce has a client in search of an E-Commerce Marketing Manager in Lancaster, SC.Roles and Responsibilities:

  • Work collaboratively with E-Commerce Sales Manager, Brand Managers and Digital Marketing team to develop and implement a marketing and communication strategy for the E-commerce channel
  • Fully understand the E-Commerce channel's business objectives (i.e. increasing sales for key products, etc.) and translate them into strategy and action plans
  • Lead communication between Marketing and Sales - facilitate and lead calls and meetings and build alignment and consensus across departments
  • Partner with the Sales, Finance, and Supply Chain teams to launch new products, pack sizes and bundles
  • Work collaboratively with cross functional teams to ensure consistent messaging and flawless execution of e-commerce business initiatives and marketing campaigns across all consumer touchpoints
  • Ensure brands have a consistent portfolio strategy
  • Establish, manage, and own best-in-class product presentation standards to be utilized across product pages and all marketing campaigns
  • Ideate campaign briefs and tactical plans to communicate effectively and be the "on the ground" representative for E-Commerce in key category meetings
  • Continually monitor the campaigns in progress and optimize as needed
  • Collaborate with technology team and marketing teams to ensure that we have the technical capability to deliver, measure and optimize the success of e-Commerce marketing campaigns
  • Create comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign
  • Function as a subject matter expert for other groups in the company
  • Own a key role in the strategy and functionality of company owned websites
  • Collaborate with authorized e-commerce resellers to promote the brand portfolios on their websites
  • Maintain the planning, utilization, and budgeting process of e-Commerce Co-Op funds


Skills

  • Bachelor's degree in a quantitative, test-driven field or equivalent experience
  • Minimum 2 years of experience in E-Commerce marketing including responsibility for campaign development and strategy
  • Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems
  • Knowledge of E-Commerce marketing strategies: Amazon Marketing Services (AMS), Search Engine Optimization (SEO), Google ad words, etc.
  • Solid understanding of relevant KPIs along with the tools needed to measure and analyze campaign performance
  • In-depth experience with website analytics tools
  • Experience with A/B and multi-variate testing
  • Budgeting skills and knowledge
  • Strong experience using MS Office Suite including, Excel, PowerPoint, etc.
  • Excellent communication, interpersonal, and organizational skills
  • Extensive experience working with and building Excel reports to produce detailed analyses
  • Strong analytical skills are essential
  • Able to work well under pressure and deadlines
  • Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast-paced environment
  • Entrepreneurial Mindset is mandatory
  • Animal health industry experience or Companion animal/Equine background a plus
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Kforce is a professional staffing services firm offering Technology and Finance & Accounting jobs with top employers nationwide. We specialize in providing contract, contract-to-hire and direct placement opportunities, with over 50 years of experience in the staffing industry. Kforce offers many consultants comprehensive benefits depending on employment status, including medical, dental, 401(K), life insurance and disability. Our vision is to be "the firm most respected by those we serve."