Brand Manager

3+ months agoIndian Land, SC


Kforce has a client in search of a Brand Manager in Lancaster, SC.Roles and Responsibilities:

  • Manage brand portfolios to maximize long-term sales and profit; Develop and execute portfolio strategy to build long-term brand health
  • Responsible for developing global brand position, communication strategies and marketing (5P) programs for all products (within a brand) to build consumer demand and market share
  • Provides the vision, mission, goals and strategies for respective brand
Responsible for management of existing and new products within the brand to including:
  • Creation of printed packaging material from concept to production
  • Developing 360 marketing plan including digital strategy, social media, print ads, go to market materials, e-Commerce images and descriptions
  • Executing the marketing and promotional campaigns for assigned products including working with cross functional team of sales, digital, e-commerce teams and events for integrated brand communication plans
  • Responsible for developing brand standards and ensuring consistency throughout all brand elements
  • Oversees and provides creative direction to both internal and external agencies, with focus on content marketing for digital, website, social media and PR
  • Works with market research agency to analyze market and competitive trends, provide recommendations based on key learnings and execute actionable steps
  • Stay on top of industry trends, propose innovative ideas
  • Participates in development of annual brand budget process; Works with Market Director to maintain/track annual budgets and P&L for appropriate segments/markets
  • Presents status update on overall business to Market Director on a quarterly basis
  • Acts as the brand ambassador for respective brand(s) including the training and education on products; Will coordinate with SMEs to provide customer service training on new products
  • Performs other assigned duties as may be required in meeting company objectives


  • Bachelor's degree in Marketing, Communications or related discipline; MBA a plus
  • 2 - 3 years of marketing/sales and/or product management experience
  • Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast-paced environment
  • Entrepreneurial Mindset is mandatory
  • Strong experience using MS Office Suite including, Excel, Power Point, etc.
  • E-Commerce & Digital experience a plus
  • Animal health industry experience or Companion animal/Equine background a plus
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Kforce is a professional staffing services firm offering Technology and Finance & Accounting jobs with top employers nationwide. We specialize in providing contract, contract-to-hire and direct placement opportunities, with over 50 years of experience in the staffing industry. Kforce offers many consultants comprehensive benefits depending on employment status, including medical, dental, 401(K), life insurance and disability. Our vision is to be "the firm most respected by those we serve."