You are using an outdated browser. Please upgrade your browser to improve your experience.

Digital Marketing Senior Analyst

Philadelphia, PA

Date posted:

Jan 13, 2021

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work.

We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

The Optimization and Innovation team is made up of forward-thinking media traders, with tactical platform expertise across all biddable media channels (social, SEM, video, native, display, etc.) and a keen sense of macro marketing and technology trends.

As an Optimization and Innovation Senior Analyst, you will use data-driven insights, Kepler’s unique best practices, and your own creativity to design, launch, and optimize digital marketing campaigns. You’ll need outstanding problem-solving skills, strong technical aptitude, an instinct to use data, and great communication skills to excel as an OISA.

What You Will Do:

Become an expert with media trading platforms and analytics tools across multiple digital channels, including display (banner ads), mobile (smartphone, tablet), search (Google, Yahoo!/Bing), social (Facebook, Twitter) and online video (Hulu, YouTube), among others
Launch and actively optimize campaigns across trading platforms
Provide input and guidance around campaign design and innovation
Manage 1 or more Optimization & Innovation Analyst(s)
Work with the Client Solutions team to understand your client's goals, provide subject matter expertise, and communicate powerful campaign insights
Work with the Marketing Analytics team to facilitate reporting and ad hoc analysis
Codify and share best practices across teams

Desired Skills and Experience:

1-3+ years of full-time digital optimization experience required (e.g., Google AdWords/Adsense, DSP/Display Trading, Facebook Ads, LinkedIn Ads, PMDs, mobile analytics, site optimization)
Bachelor’s degree with major or minor in a quantitative discipline (e.g., mathematics, economics, engineering, statistics, physics)
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Excellent communication and presentation skills with strong ability to create and build relationships
Ability to self-manage, juggle multiple priorities, and pay close attention to details
Ability to contribute to fast-paced, entrepreneurial, team-based environment

*Please note that, at this time and for this position, we cannot accommodate current or future sponsorship needs for US work authorization.*

Job ID:

1110735

Send To A Friend

Flag this job as down