Director of Merchandising

The Director of Merchandising is a professional member of the Merchandising team and reports to the VP of Merchandising. This is an exempt salaried position whose primary responsibility is to develop and drive product strategy and the successful delivery of supporting initiatives in order to maximize sales and profitability, while aligning to the brand vision. In partnership with the VPM, the Director will develop and manage the brand's short and long-term product road map, and implement strategies that propel the brand and business forward. The Director of Merchandising will be responsible for achieving companywide revenue and margin targets, as well as responsible for successful team development.

Responsibilities:

Product Strategy & Direction

  • Clearly define team and product priorities; communicate strategic vision to drive a balanced, cohesive product assortment that mirrors the brand and consistently appeals to the customers' taste
  • Develop total season line plan with merchandisers and collaborate with Design to effectively combine with creative strategy to build assortments that achieve sales and brand goals
  • Set IMU goals by category while overseeing the creation of a clear pricing structure that ties perceived value, quality and retail pricing together
  • Develop and manage department go to market calendar; establishing major merchandising milestone dates and ensuring team deadlines and goals are met
  • Lead development of selling strategies, selling periods, product lifecycles, brand positioning and channel distribution for all categories and channels
  • Identify brand drivers, business goals and key products by season, communicating seasonal priorities to CFTs for total company alignment
  • Develop and manage short and long term multi-category product road map, driving recommendations and implementation plans to Senior Leadership
  • Conduct feasibility studies for new launch categories to asses and report on product viability
  • Collaborate with stakeholders on new category business case preparation, review, and tracking
  • Translate big-picture concepts into brand-right, consumer-friendly category direction
  • Understands post-launch change management needs and enables team to implement effectively
  • Adapt and implement industry best practices and tools to fit Kendra Scott culture and business needs

Leadership & Cross Functional Partnership

  • Lead, inspire and develop the Merchandising team through creative leadership, strategic direction empowerment and transparent communication
  • Partner with Director of Planning and Allocation to influence seasonal investment and allocation strategy, ensuring big ideas and growth drivers are protected
  • Collaborate with Planning team to drive a promotional strategy and calendar that compliments overarching product and launch priorities
  • Maintain close partnership with Design on external trends and provide merchandising influence at necessary design milestones
  • Partner with Design and Development teams on sourcing new innovative product ideas, techniques and materials to drive business and evolve brand
  • Partner with channel and category directors to continuously understand product trends, requests, opportunities and risks within their businesses
  • Collaborate with channel directors to determine ecommerce and in-store presentations and strategies that support merchandising goals
  • Partner with Marketing to define targeted consumer groups and integrate targets throughout various planning phases
  • Exercise influence across the organization at senior levels to become a proactive, trusted advisor and thought leader on strategic issues to drive results on financial, brand and product decisions
  • Ensure clear, 360-degree communication with CFTs gaining buy in on new initiatives, strategies, successes and opportunities
  • Consistently promote collaboration, flexibility and positive company culture
  • Represent department at applicable Wholesale markets and customer meetings

Financial Metrics & Reporting

  • Report merchandising and financial trends and analysis to Senior Leadership to include actionable takeaways, risks and opportunities from a trend, financial and brand perspective
  • Partner with Planning team to establish and measure financial expectations and metrics for all categories and product initiatives
  • Formally hindsight product performance, communicate clear takeaways and establish actionable next steps from learnings
  • Proactively monitor and report on product and category performance to identify risks and opportunities
  • Ensure IMU% targets are met; work with Design and Development to creatively engineer when needed
  • Provide creative solutions for meeting and exceeding financial goals

Industry & Customer Expertise

  • Continually develop customer intimacy skills through regular store visits and competitive shopping; applies findings to merchandising and execution strategies
  • Research macro industry trends and landscape; build strategies around key insights for new brand opportunities and communicate any foreseen risks
  • Attends industry conferences, lectures, trade shows, and other avenues of research to keep informed of new product directions and trends

Our Ideal Candidate Will Have:

  • 10+ years of experience in retail merchandising or related field required
  • 5+ years of experience managing and developing a team of successful merchants required
  • 4 Year College degree required; B.S Degree in Retail Merchandising preferred
  • Multi-category experience required; jewelry, accessories, home and beauty experience strongly preferred
  • Multi-channel experience required; Wholesale, Retail and E-commerce
  • Strong cross functional leader with proven track record of positive collaboration and ability to drive measurable results on one's own, through CFT influence and through a team
  • Champion for product, brand and customer in all cross-functional initiatives and plans
  • Demonstrated ability to build and execute short and long-term product strategies, business cases and category growth plans
  • Strong financial acumen
  • Clear understanding of complete organizational impact of decision making
  • Demonstrated ability to implement new processes and tools, consistently evolving department forward
  • Senior level of communication and presentation skills; ability to influence all levels of company
  • Excited and able to travel domestically and internationally

Meet Some of Kendra Scott's Employees

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Melanie A.

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