Trade Marketing Executive

    • Moscow, Russia

JUUL's mission is to improve the lives of the world’s one billion adult smokers by driving innovation to eliminate cigarettes. JUUL is the number one US-based independent e-cigarette, selling over four million JUUL pods per month. Headquartered in San Francisco and backed by leading technology investors including Tiger Global, Fidelity Investments and Tao Invest LLC, JUUL Labs is disrupting one of the world’s largest and oldest industries.

We’re an exceptional team with backgrounds in technology, healthcare and biotech, and we’re growing rapidly to deliver on our mission. We’re actively looking to hire the world’s best scientists, engineers, designers, product managers, supply chain experts, customer service and business professionals.


The Trade Marketing Executive will be responsible for operational processes in the frame of Off-Trade marketing activity. He/she will achieve marketing objectives in terms of Perfect Store execution and control of key marketing KPIs

He/She will be responsible for following areas:

Development of execution standards:

  • Creation of Picture of Success per channel, including channel specifics and company targets
  • Control of execution standards implementation
  • Analysis of execution standards efficiency
  • Creation of action plan for improvement of execution performance

Collaboration with external audit-agency

  • Briefing of agency (verification of scrip content for audit)
  • Control of database updating for regular audit (address program, conditions)
  • Identification of mistake and anomalies in audit
  • Set-up of regular reporting process with results of audit
  • Budgeting and accruals of spends, including payments reduction in case if provided by agency service is non-qualitative
  • Control of document turnover

Collaboration with leaders Sales-team

  • Consolidation of contract conditions
  • Preparation of tracking tool (including list of actions) per customer for improvement of audit results
  • Identification jointly with sales team the most actionable initiatives for improvement of execution performance with key customers (motivation, negotiations, notification, trainings)
  • Permanent control of realization of action plan for execution improvement jointly with sales team

People engagement

  • Preparation of education material for sales team
  • Permanent support of sales team with audit analysis (Methodology of measurement of ky KBIs) Preparation of selling stories for execution performance improvement


  • Trade Marketing Executive reports to Country Trade Marketing Manager


  • 3+ years of experience in Trade Marketing / Business Intelligence (FMCG is preferable) on comparable position
  • Easily adaptable to the new environment, business and product specifics
  • Make it happen personality who can get things done fast
  • Ability to work with big data massive
  • Advanced knowledge of Excel (Pivot tables, All types of matching formulas, formulas of conditions, ability to combine several types of formulas) and PowerPoint
  • Ability to multitask
  • Target oriented
  • Stress resistant
  • Presentations and communication skills (verbal and written)
  • Good learning attitude and strong result and quality driven mindset.
  • Innovative and creative approach
  • English upper-intermediate


  • University degree


  • A place to grow your career. We’ll help you set big goals - and exceed them
  • Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Cell phone subsidy, health & life insurance, meal allowance & other benefits
  • Option to work from home or from the office in the center of Moscow (Mayakovskya)
Vapor, JUUL, Work Culture, Fast Paced, Start-up, Growth, Vape, Technology, Software, Hardware, Consumer Electronics, Manufacturing, Design, Product, Disruptive, Revolutionary, Cutting Edge, App, Android, eCommerce, B2C, San Francisco, Bay Area, IoT, San Jose, Los Angeles


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