Principal Industrial Designer


JUUL Labs’ mission is to impact the lives of the world’s one billion adult smokers by eliminating combustible cigarettes. We have the opportunity to address one of the world’s most intractable challenges through a commitment to exceptional quality, research, design, and innovation. Backed by leading technology investors, we are committed to the same excellence when it comes to hiring great talent.

We are a diverse team that is united by this common purpose and we are hiring the world’s best engineers, scientists, designers, product managers, operations experts, and customer service and business professionals. If the opportunity to build your career at one of the fastest growing companies is compelling, read on for more details.


JUUL Labs is looking for a Principal Industrial Designer to own and participate in early concept generation, industrial design and development, and transition of designs to manufacturing for hardware products at JUUL. You will work very closely with other designers, engineers, product managers, program managers, and project managers on a daily basis. Most importantly, you will be helping to maintain and evolve the vision of the physical design of JUUL products.

  • Shepherd of design intent from concept through mass production
  • Create compelling presentations to clearly describe design solutions--visually & verbally. The
  • audiences will vary: designers, engineers, and members of the product and executive teams
  • Provide justification for design decisions to product and engineering teams in order to clearly
  • communicate a logical design rationale to stakeholders and the executive team
  • Generate original concepts as part of the design team
  • Lead agenda for designs on a weekly basis in order to provide deliverables in a timely manner
  • Participate in design critiques and provide feedback on physical designs
  • Work with marketing to ensure designs accurately reflect the JUUL brand
  • Collaborate with various disciplines within the organization and evaluate technical feasibility of
  • designs while advocating for superb industrial design
  • Explore new manufacturing processes with vendors and engineers
  • Collaborate with UI/UX team to develop cohesive experiences, linking physical and digital
  • products
  • Work with manufacturing partners, ensuring all designs progress as intended
  • Some travel required to vendors locally and overseas


  • 8+ years of experience in hardware product development
  • 5+ years of professional industrial design
  • Experience leading industrial design of projects from concept phase to manufacturing
  • Model making experience
  • Excellent sketching and 3D craftsmanship. Experience with 3D modeling packages
  • (Rhino/SolidWorks), 2D packages (Photoshop and Illustrator), and 3D Rendering (Keyshot)
  • Ability to present product vision through sketches, renderings, 3d prints, and models; and ability
  • to determine what fidelity is appropriate for a given audience
  • Strong portfolio demonstrating experience in solving design problems in consumer hardware
  • Skill in physical design and communication of functionality and usability through form
  • Iterative approach to user-centered design
  • Experience implementing insights derived from user research
  • Experience collaborating with technical teams
  • Understanding of different materials, manufacturing processes, and industry standards
  • Demonstrates excellent teamwork ability
  • Analytical and detail oriented problem solver
  • Excellent communication and listening skills (written, verbal, visual)
  • Experience in machining, CNC, and mold making is a plus


  • Bachelor's degree in Industrial Design or related field of study


  • A place to grow your career. We’ll help you set big goals - and exceed them
  • Work with talented, committed and supportive teammates
  • Equity and performance bonuses. Every employee is a stakeholder in our success
  • Boundless snacks and drinks
  • Cell phone subsidy, commuter benefits and discounts on JUUL products
  • Excellent medical, dental and vision benefits

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