Digital Marketing Specialist

Jamf is a rapidly growing software company and we are looking for an experienced and driven self-starter with a desire to thrive in a fast-paced, dynamic company. As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing online and digital marketing programs to help build awareness and generate demand. Success in this role requires deep understanding of digital marketing techniques and technologies, our products and our buyers. In this role, you will ensure that marketing efforts are successfully executed, appropriately placed, and coordinated with company initiatives.

Responsibilities:

  • Identifies digital strategies and tools that support company business and marketing objectives
  • Coordinates and executes marketing and advertising schedules, including deliverables, timelines, budgets and vendors
  • Researches and recommends media buying opportunities and negotiate rates with media vendors
  • Designs, builds, and implements paid ad campaigns, including digital, display, social, and other forms of advertising
  • Performs in-depth analysis of ad campaigns, implements A/B tests, summarizes key findings, and makes timely adjustments when necessary
  • Manages and executes website conversion optimization enhancements
  • Implements SEO strategies with third party agency to increase organic traffic
  • Drives SEM strategies to support SEO efforts
  • Optimizes paid campaigns, including the development of ad copy, display ads, and landing pages
  • Serves as primary point of contact with third party vendors related to digital advertising and optimization projects and provides task-level direction for execution
  • Manages performance reporting in Salesforce, Marketo, Google Analytics, Google AdWords, and Basecamp
  • Builds and executes marketing and sales campaigns using Marketo

Professional Qualifications:

  • Minimum 3-5 years of experience in a fast-paced, rapidly evolving work environment
  • Self-starter, energetic, multi-tasker, highly motivated and team player
  • Highly proficient in digital media and digital marketing strategies that support business objectives
  • Experience with Salesforce or equivalent CRM
  • Experience with marketing automation tools (Marketo preferred)
  • 3-5 years of experience with paid and SEM campaign management and optimizations in Google AdWords, including ad copy creation and third party vendors
  • Proven experience implementing conversion optimization and SEO strategies
  • Strong numerical, analytical and data processing skills, Google Analytics and AdWords certified preferred
  • Experience with interacting and negotiating with vendors
  • Ability to work against tight deadlines and budgets in a fast-paced environment, keeping a keen eye on detail and accuracy
  • Excellent organization, communication, and interpersonal skills to work effectively across multiple departments
  • Strong technical aptitude and desire for continuous learning and advancement
  • Experience evaluating and advising the use of new technologies, staying at the forefront of digital trends and best practices
  • Familiarity with HTML a plus
  • Experience with Mac and iOS management and enterprise technologies a plus

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