Sr. Associate, Paid Search

Overview

The Sr. Associate, Paid Search is responsible for facilitating all day to day operations through data extraction, assisting budget management and account monitoring. The purpose of this role is to support the team with flawless execution in a timely manner.

Responsibilities

Key Accountabilities:

  • Generate raw data to produce performance reports on a timely basis
  • Monitor campaign performance
  • Provides initial insights on campaign trends and presents as needed
  • Interprets performance reports to provide actionable insights and analysis
  • Ensure campaigns are run to agreed upon best practice guidelines
  • Uploads and manages keywords, ad creative and ad extension
  • Build strong relationships across PPC and Client Services teams
  • Assist and attend weekly calls and meetings as required
  • Liaise with other channels

Qualifications

Qualifications:

  • 1-2 years of experience in managing large scale, complex paid search campaigns
  • Well versed in client KPIs, specifically Direct Response
  • A strong understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
  • In-depth understanding of Paid Search campaign management and optimization practices, as well as an understanding of search retargeting
  • Experience with Paid Search Platforms like Marin, Kenshoo, DS3
  • Google Certification (Fundamentals), Analytics and Adwords Certification required
  • Strong organizational skills, detailed orientation and project management ability
  • Analytical mindset, with the ability to identify trends and insights through data analysis
  • Bachelor’s degree required
  • Excellent communication skills both written and verbal
  • High levels of integrity, autonomy, and self-motivation


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