Manager, Paid Social

Overview

The Manager, Paid Social directly manages and develops the client accounts for paid social campaigns and to oversee the implementation of new accounts

Responsibilities

  • Ability to develop high level social strategy, leverage social across platforms and integrate social media into multi-channel marketing strategy
  • Own and manage the activation strategy and daily optimization tasks
  • Manage campaign budgets and advises on recommended campaign optimization
  • Ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled
  • Plan and manage allocated campaigns and implements new initiatives that exceed client KPIs
  • Manage and develop direct reports and is accountable for career development
  • Liaise with other channels
  • Contribute to new business development when required
  • Build strong relationships across client services team and with client.
  • Assist with meetings, QBRs as needed

Qualifications

  • 4-5 years of experience in a digital agency, with extensive experience using social biddable platforms (Facebook, Twitter, etc.) 
  • Demonstrated experience in directing managing large and complex Paid Social campaigns
  • Deep understanding of how Paid Social interacts with Display Media, SEM, SEO, Affiliate, Feeds, Mobile and Attribution
  • Proven ability to think strategically, making credible recommendations to clients that drive measurable results;  identifies and pursues opportunities to grow business
  • Understands Paid Social campaign management technology from implementation to daily management of optimization features
  • Experience successfully leading a large team, setting best practices, inspiring excellence & innovative solutions and serving as a point of escalation
  • Ability to think strategically and identify and resolve problems in a client-centric environment
  • Experience working with financial data and budgets
  • Excellent communication and presentation skills both verbal and written
  • High levels of integrity, autonomy, and self-motivation


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