Lead, Paid Social

Overview

iProspect is actively seeking an Lead, Paid Social to work on the Microsoft account which is a global account across 72 countries that reaches across multiple agencies within the DAN family. iProspect is an agency within Dentsu Aegis Network (DAN). As a team, we support and help bring to life Microsoft’s global vision which is to empower every person and the organization. We pursue a wide range of initiatives from working responsibly and sustainably, ensuring that the technology we create for Microsoft makes life better - not just for client customers, partners and employees, but for everyone.

The Paid Social Leader is responsible for the implementation and execution of Paid Social campaigns in line with the agreed activation strategy. This role maintains, develops and exceeds client performance targets.

Responsibilities

Ensures Paid Social campaigns are managed effectively to achieve expected performance targets
Monitor and optimizes Paid Social campaign implementations
Manage daily spend in line with targets and monthly budgets
Liaison with experts from other teams including organic search, paid search and display
Develop a close working relationship with partners and technology suppliers
Provide accurate client communication that details performance and return on investment via regular campaign reporting and analysis
Liaise with other channels
Mentor junior staff, helps to manage their projects and day-to-day activities
Builds strong relationships across client services team and with client.
Assists with meetings, QBRs as needed

Qualifications

  • Detailed knowledge of Paid Social marketing techniques
  • Experience with Facebook editor, Google AdWords or Social Biddable platform
  • Understanding of performance metrics and ability to spot trends or discrepancies.
  • Strong QA abilities with an eye for detail
  • Project management and task delegation ability
  • Excellent communication and presentation skills both verbal and written
  • High levels of integrity, autonomy, and self-motivation


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