Lead, Paid Search

Overview

Due to our growth, iProspect New York is seeking an experienced Lead in Paid Search to join an awesome multi-channel team supporting an awesome client in the adult beverage category.  The Paid Search Lead is responsible for leading and managing the execution of PPC/SEM campaigns and strategies, the on time delivery and properly communicated initiatives to help achieve client goals. You'll partner with colleagues across channels to ensure that campaigns are consistently innovative; test new solutions and evaluate and optimize campaigns to drive our client's business goals. This critical, client facing role is a balance of strategy and execution, and acts as a mentor to within the team and helps to manage projects or day to day activities.

 

 

Responsibilities

Key Accountabilities:

 

    • Plan, manage, and execute Paid Search (PPC/SEM) campaigns, including but not limited to account setup, strategy development, organization, and management
    • Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions , ad creative, and landing page revisions based on performance history and the client's objectives
    • Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete
    • Audit both assigned client accounts and as well as assist other accounts when needed
    • Execution & analysis of paid search beta tests & new platforms/vendors
    • Assist Client Services team with client communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision to the client
    • Forecast & plan paid search growth, and regularly communicating opportunity with the client

Competencies:

    • Proven advanced capability of paid search
    • Demonstrated strong performance in prior roles, with increasing levels of responsibilities and excellent project management skills
    • Ability to be an advanced technical/discipline leader, and manage client communication without  requiring Account Supervisor involvement
    • Must be able to draw critical analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets
    • Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on PPC industry topics

Qualifications:

    • 2+ years of experience in managing large scale, complex paid search campaigns
    • Well versed in client KPIs, specifically in Branding/Awareness and DR
    • A strong understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
    • Strong client facing and presentation skills, with the ability to make credible strategic recommendations, provide updates against KPIs on a regular basis and participate in QBRs
    • In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
    • Experience with Paid Search Platforms like Marin, Kenshoo, DS3
    • Google Certification (Fundamentals), Analytics and Adwords Certification required
    • Strong organizational skills, detailed orientation and project management ability
    • Analytical mindset, with the ability to identify trends and insights through data analysis
    • Experience mentoring & fostering the development of emerging talent is required
    • Bachelor’s degree required
    • High levels of integrity, autonomy, and self-motivation
    • Ability to manage multiple projects, drive to completion, and deliver effective results

 

  Visa Eligible:

Perm Resident/Citizen only

  Relocation Assistance Provided:

No

Qualifications


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