Lead, Paid Search


  • Responsibilities:
    • Plan, manage, and execute Paid Search (PPC/SEM) campaigns, including but not limited to account setup, strategy development, organization, and management
    • Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions , ad creative, and landing page revisions based on performance history and the client's objectives
    • Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete
    • Audit both  assigned client accounts and as well as assist other  accounts when needed
    • Execution & analysis of paid search beta tests & new platforms/vendors
    • Assist Client Services team with client communications around paid search knowledge, and recommendations to develop and deliver a clear strategic vision to the client
    • Forecast & plan paid search growth, and regularly communicating opportunity with the client


    • Proven advanced capability of paid search
    • Demonstrated strong performance in prior roles, with increasing levels of responsibilities and excellent project management skills
    • Ability to be an advanced technical/discipline leader, and manage client communication without  requiring Account Supervisor involvement
    • Must be able to draw critical analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets
    • Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on PPC industry topics


  • 2-3 years of experience in managing large scale, complex paid search campaigns
  • Well versed in client KPIs, specifically in Branding/Awareness and DR
  • A strong understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
  • Strong client facing and presentation skills, with the ability to make credible strategic recommendations, provide updates against KPIs on a regular basis and participate in QBRs
  • In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
  • Experience with Paid Search Platforms like Marin, Kenshoo, DS3
  • Google Certification (Fundamentals), Analytics and Adwords Certification required
  • Strong organizational skills, detailed orientation and project management ability
  • Analytical mindset, with the ability to identify trends and insights through data analysis
  • Experience mentoring & fostering the development of emerging talent is required
  • Bachelor’s degree required
  • High levels of integrity, autonomy, and self-motivation
  • Ability to manage multiple projects, drive to completion, and deliver effective results

Meet Some of iProspect's Employees

Christina M.

Account Director, Client Services

Christina ensures clients receive optimal benefits from their paid search and social campaigns. She organizes every step of the process at iProspect—so clients always enjoy a smooth experience.

Tricia H.

Project Manager

Tricia leads operational success and ensures that the team is equipped to execute initiatives on-time, on-budget, and up to product quality standards.

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