Associate Director, Search

Overview

The Associate Director, Paid Search acts as the day to day lead and is responsible for the implementation of strategy, performance of all accounts against KPI’s, adherence to deadlines and development of the account team.

Responsibilities

· Develop strategy in partnership with client services team and PPC Director and is accountable for the execution of strategy and achievement of KPIs

· Accountable for making credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment

· Responsible for the delivery of all projects to agreed deadlines

· Ultimate accountability for pacing and managing account budgets

· Main point of contact for Search Engine and third party reps

· Responsible for the management and overall career development of the PPC team

· Ensure best practice and adoption of new features or processes

· Liaise with other channels

· Build strong relationships across client services team and with client. Assist with meetings, QBRs as needed

Qualifications

· 4-5 years of experience in a digital agency, with a focus on PPC/SEM

· Experience in managing large scale, complex multi-channel campaigns across multiple large clients, with an emphasis on Paid Search/PPC/SEM across Search Engines

· Deep understanding of how Paid Search / SEM interacts with Display Media, Paid Social, SEO, Affiliate, Feeds, Mobile, Social and Attribution

· Expert level mastery of Marin, Kenshoo, DS3, ComScore, Excel, DoubleClick and other relevant tools and platforms,

· Google Analytics and Adwords, BingAds Certifications

· Experience leading large teams, setting best practices, providing regular insight and training to develop junior team members

· Strong client presence, leading conversations, participating in QBRs, with a demonstrated success of client retention and incremental growth of client budgets

· Experience working with financial data and budgets

· Bachelors’ Degree Required


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