Insights Manager
- New York, NY
OVERVIEW
Objective is to leverage data to produce actionable insight around clients' performance on instacart to:
- Help them drive category and brand conversion
- Help them build a profile of the ecomm consumer for their brands
- Help Instacart's sales team drive more advertising investment
- Become a 'trusted advisor' on how to win in ecommerce!
ABOUT THE JOB
You will lead a group of 3-5 clients and work with our sales and account management teams to:
- Identify the key business drivers for our CPG Partners, quantify their impact on the business, deliver business insights, and make actionable recommendations to grow the business
- Integrate consumer and customer insight to better inform targeted strategies, plans and decisions
- Work independently as the key day to day resource for all CPG partner analytic needs, often presenting directly to senior CPG ecomm leadership.
- Integrate data from a variety of sources to identify key trends and emerging solutions for the partner and customer
- Apply the full suite of tools and metrics available against business issues including but not limited to:
- Sales, share, distribution, assortment, etc
- Basket analytics such as cross shop, penetration, affinities, etc
- Customer analytics such as trial/repeat, conversion, buy rate, LTV, etc
- Go beyond the data and craft compelling storylines to engage our partners
ABOUT YOU
- 2-5 years consumer packaged goods industry experience; category management experience and/or e-commerce experience a plus
- Strong analytic / problem solving capabilities
- Strong experience with Excel, Tableau and/or Periscope, and Google Suite
- Ability to draw conclusions from large amounts of data and summarize findings in concise manner
- Detail oriented with ability to produce accurate work quickly & efficiently
- Independent worker with self-starter mentality; takes initiative
- Strong syndicated and panel data knowledge
- Good project management and training skills
- Ability to comprehend and sell concepts within the context of Brand Partnerships
- Ability to learn and apply different software applications
- Minimum Bachelor's degree
- Understanding of application of primary and secondary research to drive recommendations and enhance strategic nature of partnerships
- Leadership skills in identification of and addressing business opportunities
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