OVERVIEW

Objective is to leverage data to produce actionable insight around clients' performance on instacart to:

• Help them drive category and brand conversion
• Help them build a profile of the ecomm consumer for their brands
• Help Instacart's sales team drive more advertising investment
• Become a 'trusted advisor' on how to win in ecommerce!

• Identify the key business drivers for our CPG Partners, quantify their impact on the business, deliver business insights, and make actionable recommendations to grow the business
• Integrate consumer and customer insight to better inform targeted strategies, plans and decisions
• Work independently as the key day to day resource for all CPG partner analytic needs, often presenting directly to senior CPG ecomm leadership.
• Integrate data from a variety of sources to identify key trends and emerging solutions for the partner and customer
• Apply the full suite of tools and metrics available against business issues including but not limited to:
• Sales, share, distribution, assortment, etc
• Basket analytics such as cross shop, penetration, affinities, etc
• Customer analytics such as trial/repeat, conversion, buy rate, LTV, etc
• Go beyond the data and craft compelling storylines to engage our partners

• 2-5 years consumer packaged goods industry experience; category management experience and/or e-commerce experience a plus
• Strong analytic / problem solving capabilities
• Strong experience with Excel, Tableau and/or Periscope, and Google Suite
• Ability to draw conclusions from large amounts of data and summarize findings in concise manner
• Detail oriented with ability to produce accurate work quickly & efficiently
• Independent worker with self-starter mentality; takes initiative
• Strong syndicated and panel data knowledge
• Good project management and training skills
• Ability to comprehend and sell concepts within the context of Brand Partnerships
• Ability to learn and apply different software applications
• Minimum Bachelor's degree
• Understanding of application of primary and secondary research to drive recommendations and enhance strategic nature of partnerships
• Leadership skills in identification of and addressing business opportunities