Marketing Director

We are looking for a Marketing Director to oversee all of Influenster’s marketing efforts including, acquisition marketing, PR, user marketing, and social media. The Director will manage the members of our marketing team and ensure that initiatives are aligned across channels while advising on growth and strategy.

Responsibilities
Oversee our marketing team members (currently 4 people).
Develop and implement high-impact strategies for multi-channel digital marketing efforts to drive member acquisition, campaign performance, and strong ROI across social media, e-mail, search, CRM, display and other channels.
Measure and report on the effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation.
Manage the tactical implementation, execution, reporting, testing, and improvement of marketing campaigns.
Evaluate, select and manage outside vendors that contribute to lead generation and branding objectives.
Function as both a “leader” and “doer”. Provide leadership for the members of the marketing team while also executing tasks as a ‘hands-on’ member of the team.
* Develop innovative approaches to the company’s overall marketing approach, maintain leading-edge capabilities and mentor peers in best practices and latest trends.

Qualifications
10+ years of marketing experience - managerial experience is a must
Experience with B2B and SaaS marketing strongly preferred
Experience working with and pitching to online, print, and broadcast media outlets
Knowledge of analytics tools such as DFP, and Google Analytics
Proven experience designing and executing marketing plans that produce significant results
Experience with social media marketing
Excellent written and oral communication skills
Strong leadership, interpersonal, and creative thinking capabilities
Organized and detail oriented
Ability to work on-site at our downtown NYC headquarters

Perks
Health, dental, and vision insurance
Creative and open office space (@jgoldcrown love wall and emoji wallpaper) located in the West Village
Fully stocked fridge and snack pantries
Delicious weekly lunches – we choose somewhere new to order from every Tuesday
DOG FRIENDLY–we love when our furry friends come to work!
Professionally equipt photo and video studio for all of your social media needs
Friendly, fun, and collaborative team
Frequent happy hours


Meet Some of Influenster's Employees

Roxanne K.

Interactive Designer

Roxanne designs new user experiences for Influenster’s mobile site and applications. Her goal is to make sure the mobile platforms run smoothly and offer a delightful experience for users.

Jack L.

Account Executive

Jack creates new business opportunities by identifying brands that are interested in using Influenster’s Software-as-a-Service platform. He also oversees the product management for new company products in development.


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