Marketing Manager

Marketing Manager

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/      

 

Responsibilities:

 

Support the Marketplace organization in driving the attainment of $5 billion in transactions

 

Understand the business objectives and how the role of Marketplace Manager drives and impacts the Marketplace business

 

Develop the marketing plan, including product positioning and messaging that differentiates the Marketplace in the market, to generate awareness and leads including key programs and events

  • Refine segmentation and positioning strategy
  • Develop buyer segment specific value props, including matching Marketplace value prop to buyer needs/jobs to be done

 

Align the selling process to the buying process, describing the key personas’ information needs for each step in the process

 

Created collateral for buyer personas focused on the specific steps of the buying process

  • Develop sales collateral that effectively communicates value props and positioning and is aligned to each step in the selling process
  • Create a buyer insights newsletter
  • Own daily BAM insights to take to customers for feedback
  • Produce standard product presentations and demo scripts that can be used by the sales team in a typical sales process

 

Develop lead generation campaigns that focus on our target segments

  • Create a nurturing campaign to pursue buyers not currently active in Marketplace
  • Create inbound opportunity creation

 

Work with Product Management to conduct market research that enables customer-centric, fact-based decision-making about future Marketplace features and functionality

 

Competencies:

  • Marketplace strategy and execution aligns with brand strategy
  • Able to develop strategy and translate into tactical execution
  • Excellent communication and presentation skills
  • Team oriented: a-political, highly collaborative, low ego
  • Translates needs and cultural trends into market opportunity
  • Ability to work across multiple functions and industries
  • Understands buyer needs
  • Able to work at a fast pace and is a fast learner
  • Comfortable with tech software
  • Data-driven

 

Qualifications:

  • 5-8-year marketing experience in a business that launched a new world (category) products
  • A. or B.S. required, MBA preferred
  • Technical product management and/or product marketing experience
  • Has experience with and/or understands the economics of marketplace business models

 

 

 


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