Marketing Analyst

Are you looking to play an integral role in building something bigger? Ibotta is seeking a Marketing Analyst to join our analytics team and this opportunity will provide just that. The Marketing Analyst will help the Marketing team make data-driven decisions to drive customers to the app, retain, and develop them.

As a Marketing Analyst, you will be responsible for using the latest developments in statistics, machine learning, and testing methodologies to understand the business in-depth, support and challenge strategic options, and build state-of-the-art tools to improve our marketing plans.

Here is what you will be doing:

  • Work cross-functionally with the marketing team in analyzing customer segments and uncovering key, actionable insights about Ibotta users and behaviors
  • Run statistical analysis and create predictive models based on past user purchases and behavior
  • Develop algorithms and machine learning tools for user targeting and personalization
  • Design, implement and measure controlled experiments to determine the impact of new approaches
  • Report and understand business performance in detail, and identify ideas for improvement

Here is what we are looking for:

  • 2+ years of practical work experience in Analytics, preferably in a consumer-facing industry
  • Bachelor’s degree in computer science/mathematics/statistics/data science or equivalent experience preferred
  • An understanding of the key concepts of consumer behavior
  • Proven expertise with data handling, processing, statistical and analytical skills
  • Ability to think creatively and provide thoughtful, agile insights
  • Ability to develop, maintain, automate, visualize, analyze, and communicate reporting to management
  • In-depth experience with SQL required
  • Experience using modern data analysis tools (such as R, python, Hive/Presto) required
  • Experience with A/B testing and control group concepts
  • Ability to work collaboratively throughout the organization to drive towards common goals

About Us:

Headquartered in Denver, CO, Ibotta (“I bought a...“) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer rebates on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile and has paid out more than $350 million in cash back to its users. Launched in 2012, Ibotta has 28 million downloads and is one of the five most frequently used shopping apps in the United States.

To learn more about what our Tech teams are doing day to day, visit Building Ibotta on

Additional Details:

  • This position is located in Denver, CO and includes competitive pay, benefits package (including medical, dental, vision), 401k, commuter stipend, Unlimited PTO and equity.
  • Ibotta provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, and genetics.
  • Applicants must be currently authorized to work in the United States on a full-time basis.

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