STRATEGY CONSULTANT / Enterprise Marketing Management

Job Description
Helps clients across the full marketing spectrum from the determination and articulation of their market position and related brand image, the identification and application of insights to improve client engagement, purchases and loyalty through the delivery of new enabling technologies. Leveraging the latest Enterprise Marketing Management (EMM) technologies consultants work with clients to drive marketing ROI and reinvent client relationships via engagement strategies that leverage advanced client insights to span traditional and digital channels. Lead the development of new marketing processes and the deployment of enabling EMM technologies. Develop hypotheses, gather facts (through primary and secondary research, structured and unstructured interviews, surveys, etc.) to determine the future-state client engagement strategies and related marketing function operating model design. Responsible for the design and execution of multiple types of research and analysis (client, financial, operational), stakeholder interviews, definition of client and user personas, development of use cases and related requirements and stories based on design thinking principles. Responsibilities also include the presentation of findings and recommendations, the establishment of relationships within client marketing and IT organizations, regular client interaction, and effective project management.

Required Technical and Professional Expertise

Helps clients across the full marketing spectrum from the determination and articulation of their market position and related brand image, the identification and application of insights to improve client engagement, purchases and loyalty through the delivery of new enabling technologies. Leveraging the latest Enterprise Marketing Management (EMM) technologies consultants work with clients to drive marketing ROI and reinvent client relationships via engagement strategies that leverage advanced client insights to span traditional and digital channels. Lead the development of new marketing processes and the deployment of enabling EMM technologies.

Preferred Tech and Prof Experience

Helps clients across the full marketing spectrum from the determination and articulation of their market position and related brand image, the identification and application of insights to improve client engagement, purchases and loyalty through the delivery of new enabling technologies. Leveraging the latest Enterprise Marketing Management (EMM) technologies consultants work with clients to drive marketing ROI and reinvent client relationships via engagement strategies that leverage advanced client insights to span traditional and digital channels. Lead the development of new marketing processes and the deployment of enabling EMM technologies.

EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


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