Sales Enablement Specialist
Sales Enablement professionals are experts in creating and delivering relevant and timely content, coaching, and tools that help sellers to provide the best of IBM to our clients. They activate sales teams with the right information, at the right time, in the right context and in the right format so that they can confidently engage clients through differentiated experiences to identify, advance and close sales opportunities.
Job Role Details
Opportunity Identification and Progression: Help sellers recognize opportunity, increase pipeline, and close deals faster by providing them with relevant content, tools and methods, access to experts and expertise, and new ways to communicate, all in the right format at the right time.
Seller knowledge and skills: Enhance seller eminence in solving clients' critical business challenges and building/nurturing client buyer/influencer relationships by improving sellers' ability to deeply understand client's needs, envision how IBM can help address those needs, and confidently convey IBM's strategic initiatives, specific offerings, expertise, value and differentiation.
Enablement content, tools, methods: Provide and support timely knowledge and skills transfer to sellers by identifying and curating relevant content (offering / solution features and roadmaps, relevant industry / Market context, compelling value propositions, and competitive positioning) and delivering it through the most effective activation methods (digital tools, programs, online learning, coaching, applied experiences) and continually exploring and deploying new enablement methods.
Primary function: Coordinate delivery and manage day-to-day execution of sales enablement plans
Roles and Responsibilities
Strategy and operations: Supports management system and governance with tracking and reporting
Content, tools, and management: Performs content and multimedia design, editing, and maintenance; Manages content repository and ensures that all information is easily and readily accessible at point of need
Activation: Supports activation programs and activities; Manages, tracks and reports registration, participation, or usage
Required Technical and Professional Expertise
Deep offering & buyer knowledge
IBM channels and routes to market
Strategic & creative thinking
Project workflow management
Motivate & mobilize resources
Communication & presenting
Preferred Tech and Prof Experience
Identify and align content assets with buyer/seller journey maps
Prioritize information delivery channels
Active asset quality control
Register/ tag assets for delivery and usage metrics reporting
Plan messages to be communicated, timing of delivery, channels to deliver in
Monitor enablement message awareness and actions taken
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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