Performance Marketing Manger

Job Description
Job Description

  • Well understand where Chinese developers allocated with high- density, both physically geographic allocated and online digital community allocated. To design and develop quality marketing campaign to reach them and build wide awareness of IBM Cloud among Chinese developers.
  • Design and execute innovative and systematic marketing tactics to engage with developers, to drive IBM Cloud adoption in a mass scale, and drive in-depth consumption.
  • Build and manage IBM Cloud healthy Developer Advocacy ecosystem, and seamlessly integrate advocacy content and advocators into designed marketing campaigns/tactics.
  • Timely communicate with headquarter developer organization, well adopt global problem and add China flavor to make it locally efficient.
  • Build and optimize end to end digital funnel for Developer program along developer purchasing journey. Including driving blooming landing page traffic, quality engagement and interaction, hands on capability building, face to face meetups etc. So as to gain subscription target and revenue target.
  • Synergize Developer marketing campaign with other IBM Cloud marketing campaigns. Required Skills
  • Integrated marketing capability, skillful on mixing, blending all marketing tactics into a holistic way to serve the marketing target. Ie. Leverage paid search, paid media, online marketing, physical event, social together and in an effective manner.
  • Analysis skill to gain insight from data.
  • Better understanding of development related technology, and developer behavior.
  • Good planning skill, good communication skill. And passionate on team working.
  • General knowledge on most cutting edge Cloud / IT technologies.
  • Quick learner and Self motivated learning.


Required Technical and Professional Expertise

  • Integrated marketing capability, skillful on mixing, blending all marketing tactics into a holistic way to serve the marketing target. Ie. Leverage paid search, paid media, online marketing, physical event, social together and in an effective manner.
  • Analysis skill to gain insight from data.
  • Better understanding of development related technology, and developer behavior.
  • Good planning skill, good communication skill. And passionate on team working.
  • General knowledge on most cutting edge Cloud / IT technologies.
Quick learner and Self motivated learning.

Preferred Tech and Prof Experience

none

EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


Meet Some of IBM's Employees

Peter M.

Leadership Development Solutions Leader

Peter works with a variety of teams within IBM to increase organizational clarity, equip leaders to serve well, and provide opportunities for employees to continually grow and expand their skills.

Rashida H.

Director, IBM Watson Client Delivery

Rashida leads the IBM Watson Delivery Team, which focuses on providing Watson implementation training for clients around the world, helping companies achieve the solutions they seek.


Back to top