Hybrid Cloud Marketing Analytics Analyst

Job Description
Help IBM internal marketing practitioners effectively use analytics to improve marketing performance. The successful candidate will lead advanced data analysis for campaign performance and optimization, work with our Hyrbid Cloud unit marketing leaders on the latest digital marketing and consulting frameworks and provide key enablement on IBM's digital marketing analytics tools and. Using the basic constructs of campaign management and digital marketing, the Analyst will be responsible for showing teams how to critically evaluate their digital performance and make in-campaign changes to achieve end-of-funnel results.

Responsibilities

  • Work with CHQ Advanced analytics teams to understand and deploy best practice analytics to the Hybrid Cloud Business Unit
  • Collaborate as member of Analytics "guild" and work with Hybrid Cloud marketing teams and centralized Corporate Marketing Analytics Team to provide support and perform required data analysis
  • Conduct new research to evaluate marketing performance and develop new analytic methods to improve marketing actions
  • Deliver data-driven insights and recommendations to stakeholders, including campaign and content strategists, portfolio marketers, and event managers
  • Track and measure the performance of online and offline marketing tactics including search engine and display advertising, paid media, email marketing, Web-based content, gated assets, and events
  • Engage marketing teams to execute high impact, data-driven marketing optimization projects- then scale learnings across programs, units and markets - for broad-based IBM benefit. This will require an ability to gather and synthesis data quickly and translate insights to a workable solution.
  • Work directly with internal clients and Geography management and act as an extension of their team providing data driven marketing strategy and insights management to act as an extension of their team providing data driven marketing strategy and insights
  • Track and measure the overall performance of worldwide marketing campaigns against revenue
  • Build relationships with partner orgs, including geo marketing, marketing ops, and other BU Analytics teams, to improve reporting quality and completeness
  • Provide inputs for weekly executive summary and support ad hoc executive reporting requests


Required Technical and Professional Expertise

  • Experience working with of data (e.g., SQL), statistics (e.g., SPSS), and interpretation; with an expertise in applying data and analytics to real business problems
  • Data and consulting or marketing experience in the areas of Data, Marketing and Strategy
  • Demonstrated ability in analytical thinking and breaking down large problems into solvable parts
  • Microsoft Excel and PowerPoint skills
  • Bachelor's degree in Statistics, Business, Economics, Engineering and/or Marketing or another quantitative field
  • Strong quantitative, analytical, and problem solving skills
  • Ability to manipulate and visualize data using industry-standard tools such as Excel or Tableau
  • Ability to parse and evaluate large data sets, distill findings into actionable insights, and clearly communicate these insights to marketing stakeholders


Preferred Tech and Prof Experience

  • Experience using Web analytics applications, e.g. Google Analytics, Coremetrics
  • Web analytics and tools (e.g., Coremetrics, Google analytics)
  • Programmatic marketing
  • Marketing automation (e.g., Unica, Marketo)
  • Search Engine Optimization
  • Media domain experience


EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


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