Digital Strategist - Turkey

    • Istanbul, Turkey

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities
The Digital Strategist is responsible for driving results through digital marketing and continuously improving our digital strategy and execution. The Digital Strategist will lead the creation of integrated digital experiences to drive awareness and demand along the learner journey for the IBMer or future external clients. The candidate is required to work with content, digital, and social teams, as well as user experience and market insights professionals to develop an integrated strategy that engages the target audience and ensure the marketing objectives are strategically aligned across the learners' journey.

You're a multichannel marketing innovator and you know all the channels - digital, email, marketing automation, lead nurturing, paid media, SEO, events, print -you name it. So, let's talk about what you'll do. You are a proven Digital Strategist who is creative, collaborative, and has a passion for digital marketing. You are comfortable facing challenges where the answer is not readily visible and you thrive in a collaborative environment, working across teams to achieve the best outcome. We are looking for an innovative thinker with experience in developing integrated digital campaigns that attract new learners, further engage existing learners.


- Design the digital journey across content, assets and tactics, including SEO, SEM, both on domain and off domain. Develop and execute highly targeted, integrated multi-channel awareness generation campaigns with a focus on digital channels.
- Collaborate closely with our learning ecosystem partners (such as marketing and communications) so we can leverage the full range of digital ecosystem marketing tactics.
- Optimize all aspects of our digital marketing environment including digital marketing analytics, search engine optimization, and social media marketing.
- Responsible for the definition, automation, and streamlining of marketing operation processes, transitioning them from mere marketing strategies into real marketing assets.
- Continuously tests and evaluates marketing tactics and strategies
- Create and keep program roadmaps up to date and enforce program policies to ensure on-time delivery.
- Establish metrics, templates and governance for the program alongside the Program Manager and communicate updates to policies and train staff on new/updated policies as needed.
- Remove project blockers, ensure communication across stakeholders for each project.
- Manage concurrent projects with stakeholders in regions across the globe, closely tracking cross-team dependencies to ensure on-time launches.
- Execute, report on and continuously optimize digital marketing campaigns using analytics to audit and improve digital experiences
- De-construct competitive best practices in digital marketing from leading brands, and advise other functions, especially technology and Design, on digital best practices
- Leverage A/B Testing to ensure design decisions are data and market driven
- Stay informed on the latest thinking in Information Architecture, user experience design, emerging digital technologies and media opportunities, approaches and strategies
- Define a wholistic digital strategy based on value proposition - and coordinate the integration of digital strategy across all channels
- Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience

Required Technical and Professional Expertise
- At least 5-7 years of experience as a Digital Strategist, Information Architect, User Experience Designer or any other role which involves strategizing and architecting user experience design for high-traffic, complex digital properties.
- Strong knowledge of user-centered design.
- Expert understanding of web metrics, digital media testing methodology and optimization strategies.
- Exceptional analytical and creative problem-solving skills.
- Strong written communication and presentation skills.
- Ability to closely collaborate as a part of a team comprised of business, creative and technical types.
- Strong project manager with the ability to meet expectations on time and on budget.
- Ability to articulate and present ideas based on sound user experience and interaction design principles.
- Increase traffic to
and adoption of
our digital learning platform.
- Deepen visitor understanding of our platform's functions and features to enable them to accelerate their careers

Preferred Technical and Professional Expertise
- Digital agency experience is a plus.
- Hands-on experience managing media and email campaigns.
- Clear understanding of search engine marketing and applying SEO best practices.
- Experience writing web copy.
- Comfortable and very familiar with html and web content management systems.

About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

Your Life @ IBM
What matters to you when you're looking for your next career challenge?

Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.

Impact. Inclusion. Infinite Experiences. Do your best work ever.

About IBM
IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.

Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.

Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

IBM researches, develops, manufactures, and markets technology products ranging from mainframe computers to cognitive solutions, always with a core drive to innovate and explore new fields.

IBM Company Image

Back to top