Digital Content Manager

Job Description
IBM Systems Digital Content Marketing Manager, Middle East and Africa
IBM Systems is seeking a content creator to write and produce various types of downloadable content to expand digital engagement. This role requires creativity, attention to detail, and project management skills. The Digital Content Marketing Manager will position IBM Systems value propositions to targeted buyer and influencer groups through compelling storylines that are built into assets and delivered throughout communications and in social and digital media.
Responsibilities:

  • Create content to drive engagement and develop value positions, messaging, and storylines for the IBM Systems
  • Define, refresh and localize market leading messages that are clear, crisp and focus on differentiation
  • Create input (messages, storylines, etc) for asset development
  • Collaborate with Campaign Managers to create and execute plans to activate conversations
  • Package and manage content for new buyers and influencer initiatives for social media and digital channels
  • Provide regular, helpful content that's aligned with their needs and interests.
  • Gauge the effectiveness of content and modifying content strategy based on this data
Skills:
  • BA/BS degree
  • Past experience producing content for the web including developing compelling narrative along the stages of the buying journey
  • Knowledge of cohort needs and behavior
  • Developing content strategies and blueprints
  • Managing editorial process and performance
  • Experience with web, social, and digital analytics
  • Journalistic Writing & Editing Style
  • Developing Messaging Plan & Proof Points
  • Knowledge of Digital Channels
  • Perfect command of English and Arabic languages
  • Self driven and team player
Location: Cairo

Required Technical and Professional Expertise

Excellent arabic/english writing skills
Creative
Previous experience in a related field
Good industry knowledge

Preferred Tech and Prof Experience

IBM's portfolio knowledge

EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


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