Analyst Relations Strategist - Cloud
Uncover and transform insights into creative experiences that matter to your customers. Make every touchpoint an opportunity to engage. As a Marketing Professional at IBM, you will create stories that cut through noise and have an impact on your audience. IBM is trailblazing the Agile Marketing approach, allowing you to work with speed, adaptability and creativity to uncover insights and deliver experiences that matter to your customers.
Your Role and Responsibilities
This person may work out of EITHER of the Austin, TX, Littleton, MA or North Castle, NY offices
Who We Are...
The success of our Analyst Relations function is an important and strategic imperative for IBM. Analyst Relations plays a critical, cross-functional strategy role by working with experts at many different levels of the organization across offering (product) management, engineering, communications, sales and marketing teams to leverage and influence important technology analysts.
Who You Are...
You have experience evaluating qualitative and quantitative research in the tech sector, and enjoy building relationships with industry influencers and internal stakeholders. Your storytelling proficiency is both persuasive and technically sound, and you write with precision and attention to detail. You are intelligently and persuasively conversant with industry experts - with an understanding of Cloud computing concepts, uses cases, and product offerings. Proactive in nature, you welcome the challenge to educate the most influential industry/technical/hybrid analysts, bloggers, etc., who work with existing/prospective IBM customers, key global media and financial markets. In short, you understand the market and competition... and know what's important.
Your Role on Our Team...
Your efforts will contribute to the development and execution the analyst strategy for IBM's Cloud offerings. This will include managing a cadence of creative messaging about the portfolio and client successes to key analysts and influencers who cover the digital transformation space. Your primary goals are...
Work with a broad range of stakeholders inside of IBM to develop an AR strategy to best influence the leading cloud analysts at Gartner and other analyst firms.
Grow a deep interest in the Cloud market; upskilling your capabilities and tool belt to go toe to toe with analysts and influencers on the subject
"Influence the influencers" with positive and informative materials
Build relationships to build trust and to enhance analysts' understanding of our capabilities
Increase IBM "share of mind" within the Analyst community
Your Core Responsibilities...
Develop, manage and execute a targeted strategy to influence - and get value from - the analyst community.
Maintain a strong cadence of analyst interactions.
Lead the response team on analyst evaluations and reports throughout the year, aiding in steering the entire research life cycle.
Manage and procure paid strategic research projects and marketing collateral on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings
Assist with the development of analyst-targeted events.
Work with Marketing and appropriate analysts/consultants to create a variety marketing content, including papers (both qualitative and quantitative), webinars, and speaking engagements. Work with Marketing to locate and license syndicated analyst research to serve as valuable marketing campaign content.
Who You'll Work With...
In this role, you'll work closely and nurture relationships with the IBM Cloud business unit's multi-disciplinary teams of Strategists and Technologists to elevate IBM's story and customer successes. We come to work thrilled knowing it will never be the same day twice. This variety enables us to be innovative convergent thinkers who juggle challenging requirements with agility.
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Required Technical and Professional Expertise
5+ years of diverse work experience in more than one functional area such as: research, engineering, product management, product marketing, M&A, market research, consulting, Sales or account management, education, communications or strategy
3+ years' experience working in or covering the tech industry, specifically in Cloud (Hybrid, Enterprise, Private, Public, or hosted)
Executive presence to counsel senior management regarding the market, competitive landscape and analyst outlook.
Experience presenting material in large and small venues
Preferred Technical and Professional Expertise
Existing relationships with leading industry analysts/influencers in the cloud marketplace
5+ years' experience in an Analyst Relations role
3+ years' experience interacting with third-party Analyst Relations professionals
About Business Unit
Digitization is accelerating the ongoing evolution of business, and clouds - public, private, and hybrid - enable companies to extend their existing infrastructure and integrate across systems. IBM Cloud provides the security, control, and visibility that our clients have come to expect. We are working to provide the right tools and environment to combine all of our client's data, no matter where it resides, to respond to changing market dynamics.
Your Life @ IBM
What matters to you when you're looking for your next career challenge?
Maybe you want to get involved in work that really changes the world? What about somewhere with incredible and diverse career and development opportunities - where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust - where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
IBM's greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
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