Analyst Relations Manager- Watson Marketing

Job Description
Artificial intelligence (AI) is changing the way marketers engage customers. Fueled by the Watson AI platform, Watson Marketing is leading the way with proven solutions that are designed to fit seamlessly into the way Marketers work and get smarter over time. It extracts new value from all the right data to deliver more personalized customer experiences; deepen interactions for better recommendation; and provide unprecedented visibility.

Watson Marketing gives marketing professionals the power to uncover new levels of actionable insights, deliver meaningful and personalized experiences that customers want and value, and discover innovative ideas that provide a competitive edge. Only Watson Marketing combines business and marketing expertise with industry-leading solutions embedded with AI capabilities. This is marketing to the power of IBM.

IBM is looking to hire a Marketing Software Analyst Relations Manager in our New York City office. This person will join our team of AR professionals as we build relationships with key influencers to help IBM Watson Marketing further lead the market in innovative marketing solutions targeted to the marketing profession. The Analyst Relations Manager plays a critical, cross-functional role by working with experts at many different levels of the organization. The candidate will work closely with product management, engineering, sales and marketing teams across IBM's global offices to build and nurture strong internal relationships that will be leveraged to engage with leading analyst firms and influencers.

The Analyst Relations Manager should have a strong background in market research, communications, data analysis, and competitive positioning. This role requires strong analytical skills and experience evaluating qualitative and quantitative research in the IT or related industries. This candidate must enjoy growing and nurturing relationships and influencing analysts on IBM competitive strengths and differentiators.

RESPONSIBILITIES
Develop, manage and execute a targeted Analyst Relations plan for IBM Watson Marketing; educate the most influential industry analysts who work with existing or prospective IBM customers. Embed with the business unit to influence strategy and sales and improve analyst perceptions and relationships year-over-year.
Influence analyst research on IBM, its competitors and the markets that IBM competes in; shape the perception of IBM and the value it brings to its customers; improve analyst rating in influential reports and evaluations.
Monitor the competitive landscape and strategic developments in the area of focus; share relevant analyst research and implications with senior management to shape BU strategy and offerings.
Connect key IBM executives with expert analysts for advisory sessions to help define and influence offering strategy.
Collaborate with colleagues in marketing, sales, offering management, communications legal and BU leadership to ensure that IBM is getting the best representation with the analyst community.
Manage and procure paid strategic research projects on behalf of IBM to ensure that key analyst firms are actively engaged with IBM offerings
Develop a keen understanding of how to build credible and impactful relationships with key influencers and leading industry analysts.

This role is located at IBM offices in New York City.

Candidate must be willing to travel up to 50% to meet in person with Business Unit executives and key global analysts and influencers.

Applicants must have the ability to work in the US without current/future need for IBM sponsorship.

Required Technical and Professional Expertise

  • Experience working in a software organization/function.
  • 8+ years of diverse work experience in more than one functional area such as: analyst relations, market research, consulting, operational, financial and/or strategy roles.
  • Executive presence to counsel to senior management regarding the market, competitive landscape and analyst outlook. Candidates must have the tenacity, determination and patience to be able to challenge conventional thinking and processes.
  • Excellent verbal and written communication skills.


Preferred Tech and Prof Experience

• Experience as a senior analyst at a leading industry research firm or investment bank
• Experience and/or understanding of Marketing Solutions for domains such as Personalized Marketing, Digital Experience and Customer Insights
• Advanced Degree in the Engineering/Sciences or Management

EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


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