Trademark and Marketing Attorney

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Job Description

At HP Inc. we believe that technology should make life better for everyone everywhere. We aim for excellence through collaboration and believe that by melding the best and the brightest talent, enriched by diverse backgrounds and perspectives of every stripe, we can succeed in understanding what matters the most to our customers and to every individual across society. The HP brand is known worldwide as a symbol of innovation and highest ethical standards. The brand was ranked 54th on Interbrand's Best Global Brands list for 2018. HP's primary business lines include home and office printers, print supplies, personal computers, OMEN gaming computers, industrial printers, and 3D printing technology. HP has a rare opportunity for a talented Trademark and Marketing Attorney to join its Trademark, Copyright and Corporate Marketing team in Global Legal Affairs.

Job Duties

  • Conduct online, worldwide trademark searches and provide clear, business-focused advice and risk analyses
  • Draft and negotiate brand license agreements and provide strategic advice to clients on building and managing brand licensing programs

  • Structure, draft and negotiate a wide variety of agreements, including those relating to marketing and advertising, events, sponsorships, contests and sweepstakes, content licensing (both inbound and outbound), influencers and social media

  • Collaborate with TM paralegals and non-US counsel to prepare trademark applications, draft responses to office actions, develop evidence of use, and obtain registrations and renewals of trademarks; manage international trademark portfolio for one or more business units

  • Assess, investigate and develop strategies for cease and desist letters, domain name proceedings, online marketplace takedowns, oppositions and other trademark and copyright enforcement activities; negotiate settlements and draft settlement agreements; act as trademark subject matter expert for litigation and customs matters

  • Advise clients and cross-functional teams on trademark and copyright aspects of commercial transactions, product/service development, and business strategies; counsel on advertising, marketing and consumer protection issues

  • Conduct due diligence and support trademark aspects of mergers and acquisitions activities; advise on trademark provisions in M&A agreements and advise teams on brand issues and compliance during business integration; manage complex assignment recordation programs; conduct title history research and draft necessary documentation

  • Advise internal clients on legal and business issues and the implications of alternative positions to enable informed business decisions

  • Assist in department process and systems improvement

  • Develop training and train client groups, other team members and foreign agents


Experience and Qualifications
  • A minimum of 5 years' experience practicing trademark/marketing law in an in-house or law firm setting

  • Superior academic credentials and a willingness to learn and grow

  • Excellent communication skills; ability to build and foster strong relationships with clients and colleagues at all levels

  • General computer proficiency with Windows applications, including Word, Excel and PowerPoint; significant experience with trademark search platforms (i.e., Corsearch)
  • Organized, detail-oriented, hard-working

  • Ability to work with little supervision, to multi-task and to take ownership of work in a fast-paced environment

  • Collaborative team player with strong interpersonal skills and collegial mindset

  • Ability to explain and simplify complex legal concepts for internal clients in a practical way, focusing on balancing legal risks and business objectives.

  • Business focus and pragmatism; enthusiasm for Brand Marketing

  • Licensed and in good standing to practice law in relevant jurisdiction

  • Experience with music licensing and sports marketing/licensing a plus


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