個人向けパソコンの店頭マーケティング/Trade marketing

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Applies intermediate level of subject matter knowledge to solve a variety of common business issues. Works on problems of moderately complex scope. Acts as an informed team member providing analysis of information and limited project direction input. Exercises independent judgment within defined practices and procedures to determine appropriate action. Follows established guidelines and interprets policies. Evaluates unique circumstances and makes recommendations.

Responsibilities:

  • Actively prospects within accounts to discover or cultivate solutions sales opportunities within area of technical specialty (in close cooperation with the account manager.
  • Manage sales pipeline.
  • Formulate and expand solutions to generate additional product or service attachments and up sell revenue.
  • Certain roles may also sell through the channel.
  • Establish a professional, working, and consultative, relationship with the client, by developing a core understanding of the unique business needs of
    the client within their industry.
  • Work with the client up to IT management level.
  • Contribute to building of the pipeline by generating leads and referrals and new customer opportunities within specialty area.
  • May focus on growing contractual renewals for small-to-mid size accounts with limited complexity, to higher-total contract-value renewals.
  • Interface with both internal and external/industry experts to anticipate customer needs and facilitate solutions development.
  • Build sales readiness and reduce client learning curve through effective knowledge transfer in area of specialization.


Education and Experience Required:
  • University or Bachelor's degree preferred.Demonstrated achievement of progressively higher quota, diversity of business customer and higher level customer interface.
  • Detailed knowledge of key customer types or customers on given products.
  • Typically 3-5 years of experience in specialty sales.


Knowledge and Skills:
  • In depth knowledge about product, service, solution and differentiators between own offerings and what competitor's offerings.
  • Applies specialized technical product/service/ solution knowledge in working with account teams to screen and prioritize multiple leads for feasibility.
  • Use knowledge in specialty, and consultative selling skills, to proactively help customers with making IT business decisions.
  • Assesses solution feasibility from a technical and business perspective to determine "qualify-in"/"qualify-out" status
  • Solid communication and presentation skills within IT at the manager level.
  • Product demonstration, customer training, product installation skills. (for product specialty roles)
  • Conceptualizes and articulates well-targeted solutions in area of specialty - product, service, solution -- from proposal to contract sign- off.
  • Have enough knowledge about a product, service or solution to be able to qualify a deal.
  • Negotiation of profitable deals so that HP can expand opportunities based on existing business and increase footprint and revenue.
  • Opportunity prospecting as related to specialty area and in expanding existing client business, in order to generate leads/referrals to account team.
  • Maintain knowledge of industry trends, associated solutions, and key partner/ISV solutions.
  • Regular use of Siebel updating deal profile and forecasting accurately.


個人向けパソコンの店頭向けマーケティングの担当者です。

日本市場に向けた量販店店頭活動の戦略策定・運営までを意思を持って進めていくことで、ダイナミックなキャリアを経験することができます。

  • 店頭活動の戦略策定
  • 適切なKPIセットとトラッキング
  • 売上進捗の管理とリカバリープランの策定、実施(日次/週次/月次/四半期)
  • キャンペーン企画と実施
  • 店頭でのブランド体験の企画・運営
  • 店頭スタッフの管理・トレーニング
  • VMD(店頭装飾)の企画と実施
  • コンテンツやツール類企画・作成(ツール、POP開発など)
  • 新しい技術を取り入れた次世代サービスの企画・導入・運営
  • 予算計画と管理
  • 競合/市場分析
  • 外部パートナー企業・ブランドとの共同プロジェクトを担当する可能性もあり


【いずれかの実務経験をお持ちの方、優遇】
  • 販促マーケティング業務/トレードマーケティング経験
  • プロジェクト管理の経験があり、関連業者さまと連携できること
  • クリエイティブセンスを持ち合わせていること
  • ビジネスレベルの英語力があれば尚可


To be successful you should be

  • 前向きかつ積極的に取り組める方
  • 論理的思考に基づき目標達成に向けて自発的に取り組める方
    (大量のデータから徹底したPDCAを行える方)
  • 高い当事者意識、強い意志を持って物事に取り組む姿勢(責任感)
  • 新しいことにチャレンジすることにストレスを感じない方
  • 強い顧客志向、マーケット志向があり、物事の本質を重視しながら変化を楽しめる方
  • 優先順位をつけ仕事をさばく経験のある方
  • 途中であきらめず、最後まで考え抜き仕事をやり遂げる姿勢
  • 周囲からの信頼を獲得し、組織として高い成果を出そうとする姿勢
    (コミュニケーション、調整力)
  • 英語でのメール・会話の業務経験があることが望ましいが必須ではない。

    ※入社後に主体的に学び、英語を使って活躍したいという意欲が重要となります。

    ※英語力に自信が無くても、自己研鑽で学んでいきたいという意欲をお持ちの方。

    ※選考は人物面重視となります。


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