Strategy Business Manager - Copiers

Title : A3 Current Business Manager - iMPS lead

The formation of the A3 business unit was the result of a need to formalize HP Inc's strategic intent to grow its presence in the A3 market. Today HP maintains a small share of the A3 business worldwide and most, if not all, of that business is through a transactional business model. As one of the few key growth opportunities the A3 business is charged with an aggressive growth plan focusing on the contractual business model and RTM.

While HP's A3 business is ~$1B in systems revenue today, this will need to grow considerably over the next 3-5 years and primarily through an expansion of the contractual RTMs. Today HP has a solid foundation of driving A3 business through our dMPS (Direct Managed Print Services) route to market and the growing pMPS (Partner Managed Print Services) motion, there is a need to grow those two segments faster and in addition effectively enable the cMPS (Channel Managed Print Service) route to market. Our task will be to establish a GTM structure and operating model that enables HP to grow this business profitably in the face of stiff competition.

So if you are looking for a true opportunity to change a market, drive a transformation and lead the way to HP's future success this is the place for your next career step.

  • Develop and secure approval for Go to Market (GTM) plans and budgets
  • Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets
  • Define GTM metrics/goals/ benchmarks and track/report progress against them
  • Develop closed-loop post-analysis for marketing programs and identify/execute indicated actions
  • Develop offering/segment messaging and manage/ monitor their delivery
  • Develop/define customer segmentation strategies and customer experience plans and execute/monitor them
  • Perform marketing operations activities as needed, e.g., Siebel Marketing Resource Management (MRM)/Customer Relationship Management (CRM), PO/accrual management, collateral fulfillment
  • Assist sales with development of sales training materials
  • Assist sales with retailer/reseller account calls/development
  • Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement
  • Strong partner to sales in account acquisition/ development

Education and Experience Required:

  • Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
  • 7+ years marketing experience, including offering marketing, segment marketing and partner marketing
  • Agency, sales and/or channel experience a plus

Knowledge and Skills Required:

  • Expert knowledge of marketing principles, practices, tactics and tools
  • Basic Marketing models, 4 P's,
  • Competitive Positioning
  • Analyzing Market opportunities
  • Developing Marketing strategies
  • Market Segmentation
  • Expert knowledge of offering, segment, partner and account-based marketing
  • Expert knowledge of advertising/direct marketing/research vendor practices and procedures
  • Well-developed understanding of the industry, offering categories and the company's offerings/strategy
  • Strong project and budget management skills
  • Excellent written/oral communications
  • Strong analytical skills
  • Excellent interpersonal skills
  • Ability to build, manage and influence virtual teams
  • Excellent negotiating skills
  • Ability to interface effectively with all levels of management and functional disciplines
  • Strong influencing and consensus-building skills
  • Conflict resolution skills

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