Segment Marketing Manager Labels and Packaging

HP is hiring a Segment Marketing Manager Labels and Packaging.

Key Responsibilities:

  • Deliver a solution with sound value proposition
  • Execute marketing plan or a solution through cross-functional alignment and coordination
  • Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments
  • Create positioning, messaging, sales support and solution content within a customer segment or industry context
  • Identify/develop innovative/ breakthrough program metrics/benchmarks
  • Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term Go to Market (GTM) plans and budgets
  • Direct the development of messaging framework and content for marketing programs and vehicles
  • Set overall strategic and tactical direction for marketing programs that generate revenue and share


Education and Experience Required:

  • Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
  • 10+ years marketing experience
  • Industry, sales and/or channel experience

Knowledge and Skills Required:

  • Expert knowledge of marketing principles, practices, tactics and tools
  • Experience in developing and driving consistent field adoption of industry/segment message
  • In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program
  • Familiarity with and/or experience in partner marketing
  • Excellent written/oral communications and analytical skills
  • Excellent interpersonal skills; ability to build and manage virtual teams
  • Excellent negotiating skills
  • Ability to interface effectively with all levels of management and functional disciplines
  • Excellent influencing and consensus-building skills

Job - Marketing

Primary Location - United States-Georgia-Alpharetta
Schedule - Full-time
Shift - Day Job
Travel - Yes, 25 % of the Time
Job Posting - Sep 9, 2016

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HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities

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