Product Marketing

Job Description

As a Product Manager at HP Shopping, you have full ownership for a line of HP products within the one of the HP business segments (PSG Consumer, Commercial). Your mission is to define the assortment and offerings in HP's online store, and extend HP's retail success into the direct business. Winning requires constant attention to a marketplace where change happens in real time. You will be a member of the Product Category team, which is responsible for driving HP Shopping's business performance for consumer notebooks, desktops, and accessories. The position is located in Palo Alto, CA or Boise, ID.


  • Owns a product line, with full responsibility for revenue and margin, for ship-to-order as well as configure-to-order products
  • Aligns product offering with target customer segment, considering market trends and competitive landscape
  • Acts as the product expert, with deep technical understanding, engaging with the Global Business Unit counterparts
  • Determines the assortment, defining specifications, configurations, and pricing, conducting sophisticated financial analysis
  • Manages new product launches and sets promotional plans throughout product lifecycle
  • Drives sales and margin on a real-time basis, incl. upsell and cross-sell of components, accessories and services, applying sophisticated analytics
  • Engages closely with marketing and merchandizing to bring product to life
  • Maintains sales forecasting to manage inventory

Capabilities and Experience

  • Deep domain expertize in retail category management
  • Passion for consumer technology, understanding of underlying PC technologies
  • Strong customer advocacy and understanding, awareness of tech trends
  • In-depth knowledge of marketing elements (product, pricing, promotion, positioning)
  • Understanding of eCommerce and a direct sales environment
  • Highly analytical and structured, comfortable with sophisticated data analysis
  • Track record of producing measurable results
  • Thriving in fast-pace environment with real-time decision making
  • Strong financial and analytical skills, understanding of P&L drivers
  • Demonstrated ability to influence and persuade; strong team player
  • Extraordinary drive, confidence, risk taking; positive, "can-do" personality

Education Required

  • Bachelor's degree and 3-8 years related experience, or Master's degree and 2-5 years related experience

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