Packaging Marketing Manager

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.


  • Deliver a solution with sound value proposition.
  • Execute marketing plan or a solution through cross- functional alignment and coordination.
  • Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments.
  • Create positioning, messaging, sales support and solution content within a customer segment or industry context
  • Identify/develop innovative/ breakthrough program metrics/benchmarks.
  • Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.
  • Direct the development of messaging framework and content for marketing programs and vehicles.
  • Mastery knowledge of marketing principles, practices, tactics and tools
  • Excellent interpersonal skills; ability to build, manage and influence direct reports and virtual teams
  • Strong understanding of B2B marketing activities with the graphic arts industry
  • Strong understanding of online marketing, Social media
  • Strong background with sales process management, specifically with Salesforce, Microsoft Dynamics, Marketo and Aprimo
  • In-depth understanding of cross-geographic competitive environment
  • In-depth knowledge industry, segment, commercial and consumer large accounts
  • Excellent written/oral communications and analytical skills
  • Ability to interface effectively with executive management and functional disciplines
  • Excellent influencing, consensus-building and conflict resolution skills

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • 5+ years marketing experience in capital expense equipment industry.

Knowledge and Skills:

  • Expert knowledge of marketing principles, practices, tactics and tools.
  • Experience in developing and driving consistent field adoption of industry/segment message.
  • In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program.
  • Familiarity with and/or experience in partner marketing.
  • Excellent written/oral communications and analytical skills.
  • Excellent interpersonal skills; ability to build and manage virtual teams.
  • Excellent negotiating skills.
  • Ability to interface effectively with all levels of management and functional disciplines.
  • Excellent influencing and consensus-building skills.

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