Online Search Analyst – Recent College Graduate

Job Specification:

E-commerce is both growing rapidly and redefining the way we shop and buy. In the online space, the Search Engine Results Page (SERP) is the new "shelf." This role will be a part of team of experts that operate at the intersection of search and the printing category. We drive the performance of HP Original Ink and Toner Cartridges within the SERP and see our presence there as a leading indicator or the health of our online business. We take an integrated view of Search, spanning all three search channels –product ads, text ads, and organic results. This role will play a strategic role in elevating our Search coverage, Return on Ad Spend (ROAS) and ultimately market share for Original HP Cartridges.

Primary Function:

Do you love Digital Marketing? Do you geek out about Google? Do you love Data? Are you interested in working with a great team of people across the globe? This role will be a part of a Search team that leads HP's global search strategy for cartridges, sets performance expectations and reports on search performance for HP's ink and toner cartridges. To do this, we analyze customer behavior, work with agencies and our HP Stores across the globe, manage organic and paid reporting systems, develop the keyword sets for campaigns and tracking, report on search performance and guide strategic implementation. The Online Search Analyst will be responsible for working with the Search Specialists in creating keyword sets, analyzing paid and organic search results, conducting competitive analysis and search audits, evaluating HP's search performance, and making recommendations that will drive coverage, ROAS, and market share.

Core Responsibilities

  • Search Data and Analytics
  • Detailed keyword analysis, including defining the Search keyword 'population' for multiple countries
  • Search keyword classification
  • Extensive analysis of search performance
  • Reseller audits that include HP presence in paid, organic and site search
  • Ad-hoc digital marketing projects including digital tools and content development

Job Requirements:

  • Bachelor's Degree in Marketing / Business / Technical, Master's Degree preferred
  • Advanced Excel/Data base capabilities, proficient with Power Point
  • Understanding of webpage construction ad analytics a big plus
  • Demonstrated critical thinking skills
  • Ability to connect data to strategy/insights to action
  • Pro-active and self-directed with a passion to continue to learn and grow
  • Strong teamwork orientation and a 'figure it out' attitude
  • Fluency in English, additional language capability a big plus (German, French, Dutch, Spanish, or Portuguese)

Why HP?

Not only is HP making great products and staffed with outstanding people, but did you know that HP offers other valuable benefits that help to balance work and life plus gives you coverage and peace of mind:

  • New graduate college debt assistance
  • 15 vacation days per year (prorated the first year), 10 paid holidays and 2 floating holidays
  • HP 401K with company match
  • Employee Stock Purchase Program
  • Company-paid life insurance
  • Company-paid disability leave
  • Parental leave
  • Employee discounts on gym memberships, the latest HP products, and more
  • On-site Fitness Centers at no cost

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