Marketing manager

Applies expert subject matter knowledge to manage staff activities in solving most complex business/technical issues within established policies. Manages activities of non-exempt/exempt individual contributors (typically Expert/Master) and/or MG1s. Has accountability for a large multi-department area(s) or location(s) with significant impact on business unit results and organizational strategy. Acts as a key advisor to senior management on the development of overall policies and long-term goals of the organization. Plans, manages and monitors high-end operational/tactical activities of Staff. Staff members'primary focus is on either high-end tactical or broad strategic issues or a combination of both. Recruits and supports development of direct staff members. Position typically reports to Director or above.

Additional Guidance/Criteria:

  • Directs and controls activities within a sub-region or Region.
  • Typically manages 10 or more direct reports. Span of Control guidelines may differ from these numbers.

Responsibilities:

  • Attract, grow, motivate and maintain talent; build a skilled Product/Service/Solution (PSS) workforce and core center of expertise for HP.
  • Improve PSS efficiencies through process, tools and collaboration.

Global:

  • Based on a strong knowledge of trends in the industry affects the strategy/direction of the product line/line of services or solutions.
  • Regularly provide product/service/solution recommendations to EXEC3 and EXEC2 community.
  • Responsible for driving the long-term strategy of the product line /line of services/solutions.
  • Lead projects that involve cross-functional coordination to provide integrated products/services/solutions.
  • Improve processes affecting their workgroup and those interfaced with; e.g., forecast system, obsolesces process with retailers.
  • Is perceived by the sales team to be an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners.

Regional:

  • Regularly provide product/service/solution recommendations to EXEC3 and EXEC2 community.
  • Responsible for driving the long-term strategy of the product line /line of services/solutions.
  • Often create innovative solutions to enhance sales of the product lines or line of services/solutions.
  • Is perceived by the sales team to be an expert in the products/services/solutions and regularly is called on to defend the benefits in front of customers or partners.

Education and Experience Required:

  • College degree in Marketing/Business/Technical.

Knowledge and Skills:

  • 10 years in product marketing fundamentals.
  • Demonstrated management skills.
  • Demonstrated strategic leadership in product design or current product management.
  • Demonstrated experience working with selling partners, R&D or customers.
  • Proven experience leading, driving and measuring virtual teams towards a common goal.
  • Ability to interact with all levels of the company, including senior management.
  • Minimum 1 year work experience in a general marketing function beyond Product Marketing.

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