Marketing Analyst

The supplies business is a large contributor to the success of HP Inc., and the predictability of the Company results. We are seeking a talented individual to join our Business Analytics and Insights team to support long-term revenue projections for the supplies business organization through analysis of the installed base of printers and forecasted printer shipments to inform forecasts. This position requires excellent collaboration across the Supplies Drivers Team, Finance, Current Business Management, Product Management and Printer Business Units.

The Toner IB Analyst role is part of the Toner Driver Model team. The Laser printing model is an installed base model. Everything about the business results is traced back to some element of the installed base.

As a result, the IB analyst role is a critical role in understanding the Laser printing business. IB analysis is used for both short-term and long-term understanding and decision making processes.

As a member of the team, the IB analyst owns the following:

IB inputs into the driver model - 25% of time

  • Analysis, understanding and insights about IB – 50% of time
  • IB size
  • IB composition (mix)
  • IB changes and the impact to the business, including HW actuals and forecast changes
  • IB age
  • IB value
  • IB heuristics
  • IB modeling for business decision making
  • IB reporting to educate and inform business decision makers
  • IB tools to enable business analysis and decision making
  • Ad hoc requests/meetings – 25% of time
  • This role requires strong analytical and communication skill-sets.
  • The IB analyst role requires skills and experience in:

Data analysis

  • Statistical methods mastery is not required but being conversant in statistical methods is needed to assess data sources, methods deployed by Big Data, etc.
  • Data interpretation

Data communication/visualization

  • Making complex concepts simple
  • Tools for insights that begin at a high-level but can drill deeper
  • Connect Rate and Installed Base (CRIB) tool
  • Qlikview or similar tools
  • Defining key, core views of the IB that provide the regular IB insights needed for operational and strategic decision-making
  • Highlighting key IB trends and changes affecting the business

Additionally, as part of the driver team, the IB analyst interacts with multiple levels inside the organization, including sr. management as well as across the organization. This includes the GBU, other functions and the Regions.

Education and Experience Required:

  • BA or BS in Statistics, Economics, Marketing research or related Mathematics or Business degree
  • Master of Business Administration (MBA) or advanced degree with research and statistical background preferred
  • 7+ years statistical analysis, project management and operational experience

Knowledge and Skills Required:

  • Strong data analysis and interpretation skills
  • Strong excel and data analysis tool skills
  • Excellent written/oral communications and analytical skills
  • Excellent interpersonal and project management skills; ability to work across virtual teams
  • Excellent problem solving and change management skills
  • Ability to interface effectively with management team and functional disciplines
  • Excellent influencing and consensus-building and conflict resolution skills
  • Excellent execution skills

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