Manager - Segment Marketing

Management level definitions

Applies expert subject matter knowledge to manage staff activities in solving most complex business/technical issues within established policies. Manages activities of non-exempt/exempt individual contributors (typically Expert/Master) and/or MG1s. Has accountability for a large multi-department area(s) or location(s) with significant impact on business unit results and organizational strategy. Acts as a key advisor to senior management on the development of overall policies and long-term goals of the organization. Plans, manages and monitors high-end operational/tactical activities of Staff. Staff members' primary focus is on either high-end tactical or broad strategic issues or a combination of both. Recruits and supports development of direct staff members. Position typically reports to Director or above.

Additional Guidance/Criteria:

Directs and controls activities within a sub-region or Region. Typically manages 7 or more direct reports. Span of Control guidelines may differ from these numbers.


This position will lead/manage the GSB segment marketing team – focused on Commercial Print and Packaging segments. Effectively integrate all relevant GSB product categories to develop and execute the demand generation programs for assigned segments. Direct/supervise the alignment of multiple marketing strategies (incl digital) and internal/external organizations to drive awareness, consideration, purchase intent and purchase for HP offerings. Direct/supervise ACP-building, demand generation and/or customer relationship campaigns. Direct/supervise the development/deployment of appropriate marketing metrics/goals that support the sales and business goals for the respective product categories. Partner with internal & external resources to establish effective CRM and marketing automation tools to enable reporting, analytics, and insights. Establish credibility for results with stakeholders, and create cooperative, high performance culture in a positive can-do environment Direct/supervise closed-loop analysis to assess program results, determine indicated actions and drive continuous improvements to marketing efficiency and effectiveness. Hire/manage/develop ICs.

Education and Experience Required

BA or BS in Marketing or related field; MBA preferred. 10+ years marketing experience. Prior experience in managing direct reports and with managing virtual teams. Sales and/or channel experience a plus. Prior experience with Graphics Market is a plus.

Knowledge and Skills

Master-level knowledge of industry, offering categories, HP offerings/strategies, marketing principles/practices/tactics/tools. In-depth knowledge of advertising/direct marketing agency practices and procedures. Demonstrated ability to hire, coach, mentor individual contributors and/or lower-level managers. Strong project management skills; able to manage multiple high-visibility priorities in fast-paced environment Strong budget management skills; able to manage large, complex budgets. Excellent written/oral communications. Excellent analytical ability. Excellent interpersonal skills; ability to build, manage and influence direct reports and virtual teams. Excellent negotiating skills. Ability to interface effectively with all levels of management and functional disciplines, both within and outside HP. Excellent consensus-building and conflict resolution skills.


High – Deals with complex strategic and/or tactical issues; has regular cross- functional/cross-organizational interaction to develop/execute coordinated GTM plans; has regular interface with HP senior management, HP partners, customers and/or agencies.

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