EMEA Media Reporting and Analytics Lead

    • Martorell, Spain

The HP in-house media team (Ziji by HP) is responsible for planning, buying and maintain programmatic and biddable ad campaigns in multiple DSPs, and Social platforms. The AnalyticsLead role leverages their expertise inAnalytics to ensure HP's advertising ison the cutting edge of measurement along with delivering data back to marketing leads to understand effectiveness.

Responsibilities:

  • You will be responsible for a team of 5-10 direct reports - be a motivational leader and lead by example
  • Oversee all aspects of digital media measurement, reporting and analytics efforts related to HP's in-house media buying efforts ensuring objective data analysis and accountability of media channel performance to goal
  • Development of measurement and reporting approach for HP's in-house media efforts
  • Regularly contribute to media best practices and campaign processes
  • Collaborate with Programmatic & Social media buying team to develop media testing and optimization plans
  • Lead the development of actionable performance highlights and recommendations for regular campaign reporting deliverables
  • Develop and delivery digital media campaign reporting dashboards


Requirements:
  • Bachelor's degree with 5+ years of experience in a media agency/similar environment, 3+ years of media analytics experience including analyzing Programmatic/Paid Social media, and 2+ years of people management experience
  • Strong working knowledge of digital advertising workflow, measurement, research, optimization, and testing methods
  • Previous experience working with large brands/budgets and managing projects of scale
  • Strong understanding and working knowledge of media Attribution and Incrementality studies.
  • Proficiency in Excel (Pivot Tables,VLookups,etc) and data visualization tools such as Tableau or MicrosoftPowerBI


At HP Sant Cugat (Barcelona), we have an impressive 2300+ employees, made up of 60+ different nationalities, host 12 businesses and are the WW HQ for 3D Printing and Large Format Printing businesses.

What we offer:
  • Diverse, continued internal growth and career opportunities. Including HP's own learning platform and LinkedIn Learning
  • An attractive benefit package
  • Work life balance /flexible working hours
  • Love sports? Then take advantage of our sports center (indoor and outdoor) with 25+ regular coordinated activities
  • Women, Pride, Young employees, Sustainability and DisAbility! Just a few of our fantastic global business networks you can get involved with locally


Reinventing since 1939. We are one of the leading Print and Personal Systems technology companies in the world and our vision is to create technology that makes life better for everyone, everywhere. To invent, and to reinvent.


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