Email Marketing Developer

Responsibilities

  • Act as an expert within Salesforce Marketing Cloud (Exact Target) platform to build, develop, send and monitor eCommerce campaigns.
  • Launch analytics initiatives by developing requirements, leading data aggregation and prep, synthesizing key data sets for exploratory analysis and lead point of contact with data sciences teams.
  • Work with key players to define segmentation, targeting, and measurement use cases for strategic and operational marketing initiatives. Monitor deliverability and health of sending domains.
  • Work with large data sets, operationalize segmentation, personalization scores and models into operational tools and processes.
  • Partner with Email program managers to support marketing activities, set-up and send strategies between various email programs.
  • Execute on build of A/B or content testing, personalization, personas, Send time optimization tactics and customer journeys.
  • Coordinate daily tracking data and general business results with Business Intelligence and strategy teams.
  • Manage the technical relationship with vendors and partners.
  • Responsible for Marketing Automation tools to manage, optimize, and scale digital marketing technical platforms.
  • Provide direction and guidance for process improvements, gaining technical efficiencies, collaboration and establishing/documenting policies.

Education and Experience Required

  • BA or BS degree in Computer Science or Engineering, Operations Research, or equivalent.
  • 2 - 5 years of computer programming or technical experience, including Salesforce Marketing Cloud platform experience.

Knowledge and Skills

  • Proficiency with Salesforce Marketing Cloud (Exact Target).
  • Previous experience in software implementation. Programming experience in scripting languages (Javascript, HTML, etc).
  • Well-versed in web-based application systems and fundamentals, industry standards and best practices. Includes user list management and knowledge of dynamic content within email and logic based systems.
  • Strong organization, analytical and communication skills plus a sense of ownership around projects.
  • Ability to learn quickly and manage multiple priorities.
  • Strong written and oral communication skills.
  • Self-starter with a highly developed work ethic.
  • Team player, flexible, able to learn quickly and train new, contract or junior team members.
  • Superior attention to detail.

Impact/Scope

  • Major impact on the online customer experience.
  • Deliver the best customer experience for consumers seeking computing solutions, through our website and call center.

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