eCommerce Marketing Manager

As an eCommerce Marketing Manager you will be responsible for developing and implementing online strategies to drive upsell & cross-sell and overall conversion for increasing revenue through the online channel. The ideal candidate will possess business skills to manage online marketing activities from ideation to implementation.

Responsibilities:

  • Set and lead the adoption of key web or interactive marketing strategies, policies, processes and standards to reach online customers or internal audiences.
  • Develop, drive and evaluate the online customer experience strategy and roadmap spanning multiple business groups or customer sets (i.e., consumer, SMB, enterprise).
  • Develop and drive editorial strategies, content and direction for online properties, landing pages or websites.
  • Deliver web experiences that result in significant and measurable improvements in understanding, conversion and revenue.
  • Be recognized as an authority and thought leader in the interactive marketing space and contribute to the development and adoption of innovative principles and practices across HP.
  • Select, manage and develop agencies or contractors.
  • Manage functional or department budgets.

Education and Experience Required:

  • BA or BS degree in Communications, Marketing or Computer Science.
  • Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.
  • 10+ years of experience in interactive marketing or customer experience/user interface.

Knowledge and Skills:

  • Superior writing and editing for the web - recognized for "near perfection" writing and editing skill and often asked to edit the work of others.
  • Well-developed web analytical skills (measurement, ROI, forecasting).
  • Superior organization and program management skills.
  • Ability to link interactive plans and activities to business results.
  • Superior knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
  • Superior knowledge of Internet principles and web site production.
  • Superior knowledge of direct marketing and CRM.
  • Maintain HP marketing management systems as needed.
  • Proven experience managing, leading, driving and measuring virtual teams toward common goal.
  • High levels of tact and diplomacy.
  • Agency and budget management.
  • Ability to interact with all levels of the company top to bottom, including most senior company management.

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