Digital Experience Communications Lead


Vancouver, WA

Boise, ID

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.


  • Develop, drive and evaluate key image-building, awareness building and/or promotional/demand generation programs and contact strategies across audiences, industries, sales channels or businesses - in direct support of revenue targets.
  • Plan, execute and measure integrated point-of-sale strategies and presence for the retail channel.
  • Drive a coordinated reference selling process across a business, industry or geography that has field and management backing.
  • Establish, track and measure business group or country measurements of success (calls, clicks, leads, revenue, TCE, etc.).
  • Drive integrated communications initiatives with other businesses and teams across HP and with customers/partners.
  • Select, manage and motivate agency and/or contractor management.
  • Manage functional budgets.

Education and Experience Required:
  • BA or BS in Communications, Marketing or Business Administration.
  • 7+ years of experience in direct marketing, communications or marketing.

Knowledge and Skills:
  • Advanced writing and editing skills - very minimal peer or manager edits needed.
  • Strong organization and program management skills.
  • Ability to link communications plans and activities to business results.
  • Proven experience managing, leading, driving and measuring virtual teams toward common goal.
  • Fluency in local language and English.
  • High levels of tact and diplomacy.
  • Agency and budget management.


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