Customer & Market Insights Manager - GSB

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From pixels and prints to experiences that amaze, digital printing enables us to visualize, materialize, and enjoy the world around us. If you believe in the power of print, have a passion for technology, and are up for a challenge, we'd like to hear from you. We are looking for a talented, strategic thinker to partner with global business leaders to uncover opportunities that create value both for our customers and for our business. This person will apply their market research expertise, big picture viewpoint, and excellent interpersonal skills to manage complex projects, provide actionable intelligence, inspire ideas and shape our strategic way forward.

The Insights Manager will support the Graphics Solutions Business. Based on customer insights, you will help shape the future of HP's graphic solutions portfolio by articulating trends, informing value propositions, calibrating pricing strategies and inspiring marketing campaigns.

Key Responsibilities

  • Design, execute, and deliver key primary market research programs and manage market research vendor relationships
  • Translate data and key findings into insights that drive product strategy, GTM programs and innovation opportunities
  • Challenge external partners to bring forward innovative ways of generating and using insights (e.g. processes, cross-collaboration research, methodologies)
  • Partner with business stakeholders to develop a research/insights plan which includes a mix of agile and rigor-based research methods
  • Seek out opportunities and emerging trends to proactively provide business marketers and product development with critical information and insights
  • Monitor market and industry trends, and share best practices with internal clients and external partners
  • Collaborate across the pan-HP Media, Analytics and Insights organization to bring forth all the resources the research team can offer
  • Provide perspective and relevant insights to improve campaign briefing and facilitate more valuable, differentiated marketing for consumer and office customer


Examples of the kinds of projects you might lead:
  • Lead primary research (e.g. focus groups, surveys, etc.) and identify actionable insights
  • Lead quantitative studies such as conjoint/discrete choice models, pricing analyses, PFV, segmentation methodologies
  • Analyse and report on quick-turn secondary research questions/requests


Knowledge & Skills
  • Foundational, expert knowledge of market research methodologies
  • Effective communicator who integrates the intricacies of multiple data points/sources into a concise story
  • Proven track record with managing research projects that reflect business priorities and link to short and long term goals
  • Able to capture, analyze and drive understanding of the current and emerging customer/market trends impacting the business and industry
  • Demonstrates strong project management skills to deliver projects on time and on budget
  • Sets objective measures of success for self and project teams and continuously evaluates progress against objectives
  • Demonstrates curiosity and growth mindset , through on-going adoption of best practices
  • Knowledge of market research vendor management, agency practices and conflict-resolution skills


KEY DELIVERABLES/GOALS

Establish strong working relationships with GSB across Large Format Design, Production, Pagewide Industrial and Indigo business teams
  • Demonstrated understanding of GSB priorities
  • Active participation in GSB staff meetings
  • Clear annual research plans to enable priorities


Represent customer, value chain and end consumer voice so that all Insights projects deliver actionable insights
  • Demonstrated correlation between insights delivered and business actions taken
  • Active contributions to shaping the scope and implications of research projects


Provide a current and future view of customer needs and reveal product and GTM opportunities to grow digital printing opportunities
  • Deliver one foundational research project or several agile initiatives to identify opportunities where printing can play a meaningful role


Optimize core product development to maximize customer value
  • Establish practices that drive agile learnings through customer and channel interviews, workshops, events and other feet-on-the-street approaches
  • Deliver a deepened view of WW research learnings to drive E2E, region-level strategies


Preferred Education and Experience:
  • BS/BA in business, marketing, research, or equivalent experience; Master's level preferred
  • 10+ years work experience executing qualitative and quantitative research methodologies that drove business results
  • Market research agency experience preferred
  • Graphics Solutions printing business experience preferred


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