Brand Journalism Director
HP is a technology company that operates in more than 170 countries around the world. We provide technology and services that help people and companies address their problems and challenges, and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work.
No other company offers as complete a technology product portfolio as HP. We provide infrastructure and business offerings that span from handheld devices to some of the world's most powerful supercomputer installations. We offer consumers a wide range of products and services from digital photography to digital entertainment and from computing to home printing. This comprehensive portfolio helps us match the right products, services and solutions to our customers' specific needs.
Who we are
We are the leading printing and personal systems technology company in the world, and we are here to create technology that makes life better for everyone everywhere.
In an ever-changing, connected world, HP Inc. keeps reinventing itself, its technologies, and what tomorrow holds—so industries, communities, and individuals can keep reinventing how they operate, ideate, and create what matters the most to them.
We operate with the heart, creativity, and energy of a startup, and with the brain, muscles, and determination of a Fortune 100 corporation. We will use this unique combination, along with our 50,000 world-class employees and 76-year legacy of innovation, to engineer experiences that amaze our customers.
What we stand for
We believe in a Blended Reality created by the fusion of the physical and digital worlds. We believe everyone is a creator when empowered by intuitive, accessible technology. And we believe technology should work for you and adapt to your needs, context, and environment.
Brand Journalism Director
We are seeking a one-of-a-kind hybrid leader who blends a sophisticated understanding of media with a proven track record in journalism to help us reinvent brand journalism at HP. As a leader on the Corporate Communications team based in Palo Alto you will be responsible for not only developing our domestic brand journalism offering but helping to establish a Global Center of Excellence that will partner with our offices around the world.
HP is at the beginning of telling a new story about the company, its products and its ability to affect change in the world. You have the vision to be at the center of this dynamic effort of Reinvention, helping to discover the stories that matter, develop them, and distribute them both through HP.com's newsroom as well as our global social media channels and key partners.
This role will report to the Chief Communications Officer and Head of Global Communications, Brand and Events. In this role you will lead brand journalism including the ongoing design and development of the hp.com newsroom, telling the story of HP that surprises and amazes, and constantly showcasing HP innovation. You will establish the editorial framework that supports these efforts and will serve as criteria for story development.
The brand journalism leader will have the opportunity to assemble an expert team in support of this initiative. The leader will manage all content planning and strategy, content development and distribution. Additionally, in this role you will have oversight of everything that touches brand journalism including how HP works with the leading brand publishers that may develop content on behalf of HP.
The leader will establish best practices such as publishing guidelines and editorial tone. This leader will be the executive editor directing story mining activities that lead to a wide variety of engaging stories making use of diverse formats including but not limited to; video, podcasts, animations and infographics. You will be in charge of telling the HP story from its historical Silicon Valley roots through its current reinvention and beyond.
- Lead pan-HP Brand Journalism
- Develop a world-class storytelling engine with HP at its center.
- Lead the development, execution and measurement of the HP newsroom
- Optimize content in terms of story and format based on analytics
- Lead pan-HP narrative and storytelling to support HP's continued innovation and corporate reputation in areas such as Sustainability and Diversity & Inclusion
- Direct and lead a world-class team and agency (Edelman)
- Manage an in-house team of content creators
- Partner with social media within HP
- Own strategic media sponsorships that align to HP's overarching brand journalism strategy
- Counsel BU Marketing and worldwide and regional communications on story development for newsroom publication
- Ability to quickly set clear priorities, objectives and deliverables on key initiatives with the team and agency partners – driving them through to execution
Meet Some of HP's Employees
Elizabeth focuses on the HP consumer experience, scaling best practices across premium consumer notebooks, testing products before public release, and crafting the compelling story of their design and performance for press workshops.
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