AMS Demand Management Campaign Support PS Marketing

Responsibilities

  • Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data.
  • Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies.
  • Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing ROI optimization.
  • Participate in testing to ensure new marketing processes and applications are delivering the benefits as promised in the business case.
  • Document and communicate marketing requirements for systems to IT.
  • Coordinate operational readiness and product launch activities.
  • Reconcile market program spend to the planned budget.
  • Drive adoption of common marketing processes and languages.

Education and Experience Required

  • BA or BS in Marketing or related field.
  • 3+ years marketing and/or operational experience.
  • Experience in MRM or CRM applications a plus.

Knowledge and Skills

  • Working knowledge of marketing principles, practices, tactics and tools.
  • High-level knowledge of marketing activities and processes.
  • Familiarity with offering category and HP offerings/ strategy.
  • Strong written/oral and communications and analytical skills.
  • Strong interpersonal skills; ability to work as part of a team.
  • Ability to interface effectively with multiple levels of the organization and functional disciplines.

Impact/Scope

  • Provide market research and customer/market analyses.
  • Coordinate market budget.

Complexity

  • Moderate – Generally not senior management or partner/customer-facing; limited cross- functional/cross- organizational interaction.

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