Paid Marketing Manager/Director

Houzz, the revolutionary platform for residential remodeling and design, is looking for a consumer marketing expert to help increase traffic, drive new user acquisition, revenue and long term engagement.

Responsibilities

  • Create and execute paid search strategies, design and structure campaigns to maximize ROI and revenue
  • Measure and optimize paid search, display and video advertising and direct response social campaigns
  • Work with cross functional teams of creative and analysts to drive landing page optimization, product feed, ad creative and cross-channel and cross-device attribution models
  • Test new and advanced advertising platforms and features with the ability to define, measure and identify successful tests and scale these programs
  • Manage paid digital marketing budget and campaign pacing
  • Leverage our strong and authentic brand and incredible wealth of content to execute on content marketing strategies through paid channels

Required Skills & Experience

  • Minimum 5-10+ years of consumer marketing with at least 3 years of paid and organic search experience driving revenue and traffic
  • Proven track record of running paid media on Google and Facebook; experience with paid YouTube and Instagram a big plus
  • Expert in at least one major paid marketing channel, moderate experience across multiple channels (eg SEM, Display, Social)
  • Great writing skills with a passion for great ad copy and ad creative
  • Highly analytical and creative at the same time; a balance of creative and analytical mindset and interest
  • Detail oriented and strong communicator
  • Advanced Excel skills
  • E-commerce experience a big plus
  • Bachelors or masters degree in mathematics, computer science, marketing, business, economics or related field



See Inside the Office of Houzz

Houzz is the leading platform for home remodeling and design. With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information, and professional reviews they need to turn ideas into reality.


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