Paid Marketing Manager/Director

Houzz, the revolutionary platform for residential remodeling and design, is looking for a consumer marketing expert to help increase traffic, drive new user acquisition, revenue and long term engagement.

Responsibilities

  • Create and execute paid search strategies, design and structure campaigns to maximize ROI and revenue
  • Measure and optimize paid search, display and video advertising and direct response social campaigns
  • Work with cross functional teams of creative and analysts to drive landing page optimization, product feed, ad creative and cross-channel and cross-device attribution models
  • Test new and advanced advertising platforms and features with the ability to define, measure and identify successful tests and scale these programs
  • Manage paid digital marketing budget and campaign pacing
  • Leverage our strong and authentic brand and incredible wealth of content to execute on content marketing strategies through paid channels

Required Skills & Experience

  • Minimum 5-10+ years of consumer marketing with at least 3 years of paid and organic search experience driving revenue and traffic
  • Proven track record of running paid media on Google and Facebook; experience with paid YouTube and Instagram a big plus
  • Expert in at least one major paid marketing channel, moderate experience across multiple channels (eg SEM, Display, Social)
  • Great writing skills with a passion for great ad copy and ad creative
  • Highly analytical and creative at the same time; a balance of creative and analytical mindset and interest
  • Detail oriented and strong communicator
  • Advanced Excel skills
  • E-commerce experience a big plus
  • Bachelors or masters degree in mathematics, computer science, marketing, business, economics or related field



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