SEM Analyst

HotelTonight makes it remarkably easy to book great hotels at amazing last-minute rates on your mobile device, for tonight, tomorrow and next week. Our mission is to make people feel more alive by delivering the unexpected and we’re looking for an SEM Manager to help us do just that.

In this role, you will own one of the most important marketing channels at HotelTonight, helping millions of people discover amazing hotel deals and embark on new adventures. Competing against industry giants, you’ll need to be innovative, analytical and scrappy. As a master of user acquisition, you will have a direct impact on growing HotelTonight’s top and bottom line.


  • Drive bookings growth from search engine marketing channels (Google Adwords, Bing, Yahoo, etc.)
  • Organize massive data sets to tune SEM campaigns and maximize bid efficiency to automate keyword level bidding and analysis
  • Improve the personalization of hotel search algorithms, optimizing and implementing new keywords at scale (100K+ keywords)
  • Work with cross-functional teams (Local Ops, Finance, Analytics, Product) and external vendors to capture key eventsDesign, test and iterate ad copy and deploy A/B tests to validate results
  • Find new areas of opportunity in our SEM accounts.


  • 0-2+ years dedicated management of Paid Search marketing campaigns
  • 1-3 years dedicated management of Paid Search marketing campaigns
  • Proficiency in SQL and/or Python
  • Stellar analytical skills, including an understanding of the nuances of measuring mobile marketing (LTV, Cohorts, Device Targeting, Deep Linking)


  • The opportunity to define mobile commerce and change the way people book travel
  • The camaraderie of a driven, agile team that is building something disruptive
  • Great SF office location at Market & 5th St. (If you live out of the area, move here!)
  • Excellent health, dental, vision and 401k plans, and stock options too
  • Fun stuff — quarterly travel stipend, unlimited vacation, catered meals daily, a subsidized fitness membership, access to our very own hotel-inspired full bar, and the opportunity to spin the HT Roulette wheel to spontaneously win airfare and a hotel stay anywhere in the world!

Meet Some of HotelTonight's Employees

Deyola A.

Regional Manager, Florida, Mexico, & Caribbean

Working as part of the Supply staff, Deyola leads a regional team in finding and acquiring top-notch hotels for HotelTonight users in the Florida, Mexico, and Caribbean regions.

Jatinder S.

Director, Platform Engineering

Jatinder and his Platform Team build and maintain state-of-the-art software to make sure HotelTonight’s platform operates at peak performance and delivers the most relevant hotel options to its customers wherever they are in fractions of a second.

Back to top