Traveller Marketing Manager - UK

Looking for a new challenge in a fast-paced environment that offers the agility of a start-up but with the resources of a multinational?
Would you like to work with a product that allows you to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?

That is what we do here at HomeAway.com, part of the Expedia group…..

HomeAway is the world leader in holiday rentals with sites representing more than 2 million unique places to stay. Our mission is to help families and friends make unforgettable holiday memories and make every vacation rental in the world available to everyone through our online marketplace.

We are recruiting for a talented marketing professional with strong brand and integrated marketing experience to join the Local Marketing team based in London. This is a great opportunity to be creative and have fun focused on a topic everyone loves - vacations!

This role would be focused on building outbound marketing plans in the UK and targeting specific audience segments or cities, to help build the HomeAway Brand and reach travellers.  It would include developing activation plans with a broad marketing mix from events, to social media, to digital or guerrilla marketing.  This role will also explore new potential partnerships or tactics to pilot and scale for growth to reach more travellers and help drive marketing of key travel destinations.  

This individual will work side by side with the regional business counter parts to achieve the common revenue goals of the region as well as with Global counterparts to ensure successful execution at a local level.  

You will be responsible for:

Developing and executing multi-channel consumer campaigns targeting key audience segments
Defining the local application of global campaigns aligned with the Global Brand strategy 
Executing local partnerships and sponsorship opportunities to drive awareness and consideration of the HomeAway brand and platform
Exploring new pilot programs to find new and different ways to reach and engage our key consumer audiences
Working with creative teams, marketing agencies, PR, Social media, and others to ensure cross best in class marketing and strong group collaboration for key projects.

You will bring:

Demonstrable experience creating consumer marketing campaigns and marketing plans in the UK 
Experience driving strategic marketing partnerships and co-marketing programs
Ability to work with cross functional groups both on the local and global level with multiple stakeholders and requirements
Online and e-commerce or Travel related experience is a plus
Ability to think creatively and assess new marketing channel opportunities to reach a target demographic including social, digital, offline channels
Strong analytical and communication skills and project management expertise 
Experience working with marketing or creative agencies a plus


Meet Some of HomeAway's Employees

Camilla-Astrid R.

Senior HR Coordinator, EMEA

Camilla does everything to ensure that HomeAway employees have the resources they need to succeed, from welcoming new staff aboard to writing HR policies for the company.

Sophie M.

Director, Global Traveler Retention

Sophie is responsible for the communication strategy for HomeAway’s network of rental property owners and managers in America. Her job is to get the right message in front of the right people at the right time.


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