HomeAway, Inc. an Expedia group company, is the world’s leading vacation rental website with more than 1.2 million online bookable vacation rentals in over 190 countries. Our mission is to make every vacation rental in the world available to every traveller in the world through our online marketplace and we're committed to helping families and friends find the perfect vacation rental to create unforgettable travel experiences together.
About the role
HomeAway is looking for a strong marketer that is passionate about the travel space and who is experienced at driving marketing campaigns in ANZ. This role would help build and engage our growing base of vacation rental Partners (incl. homeowners and property managers) in the ANZ local market.
You will also explore new potential partnerships or strategy to pilot and scale the business for growth, while finding new ways to connect with and improve our relationships with our supplier and owners, who are core to our business. You will work side by side with Account Management and Sales to achieve the common revenue goals of the region as well as engaging with Global Partner and Product Marketing counterparts to ensure successful execution at a local level.
As ANZ Marketing Manager, you will be responsible for:
Build and execute annual partner marketing campaign calendar to educate, engage, and build our partner community through the HomeAway product and brand comms to be seen as a leader within the vacation rental community.
Develop and execute a local lead generation plan in partnership with Sales and initiatives to drive Acquisition of holiday vacation rentals on the HomeAway platforms.
Identify appropriate partner customer segments and targeting opportunities to implement local partner plans.Explore new pilot programs and breakthrough opportunities to promote the HomeAway value proposition for homeowners and property managers, innovating a new marketing approach to building the HomeAway vacation rental supply.Lead and manage programs to maintain loyalty and build advocacy of our current partners within the VR marketplace.Develop sales support material and work hand in hand with the Partner Success and Product Marketing team to deliver partner results.Plan annual marketing strategies and business reviews in line with HomeAway’s global priorities.Lead and manage local marketing content and communications delivering on budget and timings for all ANZ Partner Marketing. Champion a strong test and learn program within the Partner marketing programs. Work hand in hand with the Growth Marketing, Business Insights and PR team to deliver integrated best in market plans. Plan, lead and execute trade event programs as well as local seminars with the Partner Success team.Lead and manage 2 direct reports located in SYD and NZ.
To be successful in this role you will demonstrate:8-10+ years of product marketing or consumer marketing planning and execution5+ years of people management experience3+ years experience in B2B2C or B2B marketing strategy including experience in direct response or lead generation marketing and outreach.Marketer with a passion for reaching people in new and unique ways through new channels in ANZ.Ability to work in fast paced, agile environment (requirement). Experience in influencer strategy and digital marketing/Social media trends a plus.Online and e-commerce experience(desirable).Ability to work successfully with cross functional groups such as sales, customer service, and product marketing to execute marketing strategies.
Strong communication skills and test and learn experience, comfortable taking care of business analytics, and creative thinking.Experienced in strategic long term planning and effectively driving the vision. Strong project and partner management skills.
Working for HomeAway you will enjoyThe opportunity to be yourself – casual dress code every day.Annual target bonus.A fully stocked kitchen, catered lunches and free coffee.Stunning offices with 180-degree views of the harbour, break out areas and table tennis.Training and development to expand your career.Work with the latest technology.Health insurance benefits available.Flexible, transparent and empowering work culture.
To find out more, check out:
Life at HomeAway Global video: https://youtu.be/Ut6eZpy0xps
Careers Page: https://www.homeaway.com/careers
For the exciting opportunity to join a leading Global company, transforming the travellers experience one vacation at a time - Apply now!