Partner Marketing Manager


Responsibilities:

- Develop integrated multi-channel marketing plans targeting specific audience segments and destinations to achieve key business metrics and ROI

- Manage and grow a team of marketing experts to deliver best in class marketing strategy and tactics in ANZ.

- Budget management and spend allocation for media mix based on country/brand revenue goals and market growth potential as well as strategic planning

- Activate our owners and partners to drive usage of the HomeAway platform and new listings

- Launch new and unique pilot marketing programs to explore new business opportunities in the region

- Drive Brand Awareness and Consideration in the region including growth against competition

- Experience setting up A/B tests and building results into business activity.

- Experience leading teams and building competency within Marketing Teams

Requirements:

- Extensive experience in developing and leading multi-channel Consumer Marketing plans, Product launch and campaign strategy

- Multiple years of experience managing marketing organizations including events, social media, or product marketing teams

- Experience developing consumer marketing strategy between various brands and co-marketing tactics between products.

- Experience managing agency resources for marketing creative, design, and brand activation

- Experience at managing teams including several direct reports/may have been a Marketing lead in a smaller organisation

- Ability to build customer focused merchandising and marketing roadmaps

- Deep understanding of all digital channels and end to end Marketing ROI measurement including A/B testing





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