Manager - Performance and Growth Marketing Analytics

HomeAway.com, Inc. (an Expedia Brand) is the global leader in vacation rentals (VR). VR’s represent the second largest travel accommodation option, behind only traditional hotels and resorts.  Further, they are the fastest growing segment within the travel accommodations industry.  In the coming years, HomeAway aspires to hyper-charge VR industry growth by taking this category mainstream.


Analytics Manager (Search Engine Marketing and Programmatic Traffic Acquisition)

 The HomeAway Analytics andData Insights team is looking for an analytical and technically skilled leader to join our team. This position will be responsible for leading an analytics team that supports the global search engine marketing and programmatic traffic acquisition (SEM/PTA) teams.  S/he will continue to raise the bar for the analytics function and will be a thought leader on data mining and analysis to develop insights that can materially improve our marketing investment decisions. This leader will evolve the existing team, and mentor analysts in supporting the SEM/PTA teams globally on their key initiatives.

This role reports to the head of the marketing and corporate analytics team and requires an individual with excellent statistical and analytical abilities and a deep knowledge of performance marketing and data engineering.  The successful candidate will be a key partner to the SEM/PTA leaders and will use their out standing business acumen to align on priorities and consult on key decisions. 


Responsibilities:

-Provide recommendations to theSEM/PTA teams on how to improve and drive marketing efficiency

-Develop new and innovative analyses to inform PTA roadmap as well as SEM decisions

-Inform new modeling projects to improve our ability to synthesize and extract insights from large volumes of data

-Work with the data engineering team to create world class reporting solutions

-Present findings and visualize data to a wide range of stakeholders 

-Respond to ad hoc analytical questions from key partners re: marketing effectiveness

-Identify and scope new A/B/multivariate testing opportunities in marketing and advance our measurement of these tests

-Collaborate with cross-functional teams globally and drive results that meet requirements

-Prioritize and work independently with minimum guidance


Required qualifications:

-7+ years work experience in performance/growth SEM marketing analytics

-4+ years experience managing teams

-Degree in an analytical field (e.g.Mathematics, Statistics, Computer Science,  Engineering, Economics, or Econometrics)

-Proven track record of solving complex business problems and communicating easily understood recommendations to teams for implementation

-Proficiency with SQL, SAS, R (or similar tools)

-Strong working knowledge of marketing metrics, attribution models, and advanced experimentation

-Excellent presentation, written, and verbal communication skills


Preferred qualifications:

-Masters or Ph.D. in a relevant field

-Background in consulting or relevant area –travel, real estate

-Familiarity with eCommerce, web analytics and big data and visualization platforms (egs: Datameer, Google Analytics, Adwords,Tableau, Micro Strategy)

-Flexible and enthusiastic and ability to deliver results in a constantly-evolving environment

-Driven to innovate in the marketing analytics space

Passion for data-driven business decision making and ability to thrive in a large matrix organization


Benefits:

-Great medical & dental plans

-Highly competitive salary

-Bonus

-Company stock (RSU’s)

-Employee Stock Purchase Plan

-4 weeks paid vacation

-Free vacation rental on a yearly basis (taxable benefit)

-Ability to work up to two weeks in any of our offices around the world on a yearly basis

-Free drinks & snacks

-Company update talks with our leadership team

-Free listing on HomeAway.com

-Stand-up desk

-Discounted pass for Metro (Rail & Bus)


About HomeAway.com, Inc:

HomeAway, Inc. (an Expedia Brand) based in Austin, Texas, is the world's leading online marketplace for the vacation rental industry, with sites representing more than one million paid listings of vacation rental homes in 190 countries.  Through HomeAway, owners and property managers offer an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations.  The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.  The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com andVacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com inFrance; HomeAway.es and Toprural.es in Spain; AlugueTemporada.com.br in Brazil;HomeAway.com.au and Stayz.com.au in Australia; Bookabach.co.nz in New Zealand and HomeAway.asia 


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