Integrated Traveler Marketing Specialist -always on

Looking for a new challenge in a fast-paced environment that offers the agility of a start-up but with the resources of a multinational?
Would you like to work with a product that allows you to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?
 
That is what we do here at HomeAway.com, part of the Expedia group….. 
 
HomeAway is the world leader in holiday rentals with sites representing more than 2 million unique places to stay. Our mission is to help families and friends make unforgettable holiday memories and make every vacation rental in the world available to everyone through our online marketplace.
 
We are looking to hire a seeking a talented, high-performing and motivated marketer to work on multi-channel marketing efforts to drive brand awareness, traffic and bookings.
This individual will report to the Global Senior Traveller Marketing Manager drive innovative campaigns. They will work with a matrixed team of channel experts to delivering OKRs (Objectives and Key Results).
An ideal candidate will blend experience in cross-organisational teams, creativity and technical aptitude.
 
Primary Responsibilities will include:
 
• Drive brand awareness and site traffic through execution of integrated omni-channel marketing campaigns, utilizing all appropriate paid channels (TV, Radio, OOH, Social, SEM, Display, Affiliates), owned channels (CRM, website, App, Social) and earned channels (PR, referral).
• Optimize channels based on defined OKRs and partner with the Analytics team to report on them
• Collaborate with Product and Product Marketing teams to ensure that marketing initiatives consider the holistic customer journey throughout the site and App experience
• Contribute to strategy thinking session with key channel leads and co-Author  multi-channel strategy and creative briefs that will act as a discussion guide
• Work closely with agency and internal creative partners to brief assets required for campaigns
• Program manage marketing campaign programs, partnering with the program management team on large/long term campaigns
 
The successful candidate will have:
 
• Demonstrable internet, ecommerce experience in a multi-region or global capacity
• A background in acquisition marketing experience
• Proven ability to deliver defined goals and exceed them
• Experience of executing and developing omni-channel always on marketing
• Proven success in working in cross-functional teams and with agencies/partners in different locations and countries
• Strong reporting and communication skills
 

Meet Some of HomeAway's Employees

Shanaz H.

VP, Information Systems

Shanaz develops and manages various aspects of the HomeAway technological platform. She oversees HomeAway's database, analytics, CRM, and ERP systems.

Alexander D.

Software Architect - Mobile

Alexander designs the software for HomeAway's Android and iOS native mobile applications. Managing both software and server components, Alexander is responsible for overseeing the quality of HomeAway's digital offerings.


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